Top 10 : December 6th 2007
1. Blogging- how easy and how hard it is
Facebook, Digg, Delicious, Twitter etc…Its very easy to share cool links, odd articles and the occasional WTF website. It’s become super hard lately to sit down and actually write original content on my blog lately. So I came up with a solution to bring the efficiency of twitter with the content value of a blog: Theme oriented TOP 10 LISTS. It’s an experiment right now , but I plan on posted every day a TOP 10 LIST summing up whats on my mind around a theme.
2. Dove
Even if I loved the 1st Dove Viral ad, and the second ad was so-so, and the irony around Unilever pushing accepting your body is overwhelming, this brand just keeps swinging.
http://www.imediaconnection.com/content/17585.asp
3. Book review: naked conversations
How Blogs are changing the way businesses talk with customers.
Great book for demystifying the dark art of blogging. A lot of examples, a lot of must-dos but more importantly a list of reasons people should not blog. Very interesting points about sustainable business communication practices. I still give it a 8/10 as it get repetitive and doesn’t have much depth to it after 50 pages.
4. Twitter
Yes I love it. Yes I know Facebook copy catted the status line to be like it, but I’m still a huge lover of the micro-blogging aggregator.
My Twitter here
5. Analytics
After the Workopolis Analytics Summit lasy week, I realize that we really do have a new language: marketing analytics. I’ve noticed that fluent speakers of this digi-mark-speak ( as opposed to corp-speak) havea lot in common: Love of SEO, Scepticism of Banner Advertising, Respect for the user, and doubt as to dogmatic design. All your data are belong to us.
6. FYI: ROI of SMO
Is there a ROI on Social Media? No I don’t think so, not that I can calculate right now. Is it pointless? No definitely Not. Is it critical? Not yet, but you can't (IMHO) just wait for the whole market to get there 1st. I think I had this exact conversation 10 years ago re: search engines. Incoming links are not only a great source of SEO love but actual traffic that actual people are driving to you. Is there a ROI on PR initiative?
7. SEO and site development
Yes Finally I think we did it! Walking into a meeting with the dev team, project management and SEO specialist and everyone got along great! No it’s not a miracle, it’s simply people talking the same language and respecting each others skill.
8. Foosball and type A personalities
It’s a great game. Nuff said.
9. Simplify:
Loved the S.H.E. concept by John MAEDA:
* S: Simplify
* H: Hide
* E: Embody
10. Facebook beacon
Facebook screwed up, blah blah blah. Too fast too soon too greedy. Everyone’s favourite screw up is still worth more that some small countries ( don’t quote me on that). I think they still have a great platform and great following and people are so damn addicted to Facebook, it doesn’t matter
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