What Blogs, Podcasts, Feeds Mean to Bottom Line
What Blogs, Podcasts, Feeds Mean to Bottom Line: "he average consumer of blogs, RSS/XML feeds and Podcasts is male, earns big bucks and, in the case of Podcasts, is a youngster—all good to know if your company is thinking about jumping into the blogosphere, according to new research from Jupiter Research."
Add RSS to Your Marketing Mix
Add RSS to Your Marketing Mix: "Only 5 to 10 percent of Internet users have actually tried RSS (define).
So why is RSS getting such high visibility? One reason is early
adopters are a demographically desirable, technically savvy,
information-centric audience. More important, RSS allows you to promote
through a consumer-initiated content feed users sign up for and, hence,
actually want."
So why is RSS getting such high visibility? One reason is early
adopters are a demographically desirable, technically savvy,
information-centric audience. More important, RSS allows you to promote
through a consumer-initiated content feed users sign up for and, hence,
actually want."
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