iMedia Connection: How Video Sharing will Impact Marketers
By Microsoft Breaks Search Ad Campaign; Revs, Profits Up @ Media Buyer Planner
Microsoft Breaks Search Ad Campaign; Revs, Profits Up @ Media Buyer Planner
Microsoft today broke a print and online ad campaign talking up its search capabilities; it also reported revenue and profit gains - though its online division lost money.
Microsoft today broke a print and online ad campaign talking up its search capabilities; it also reported revenue and profit gains - though its online division lost money.
Measurement - Another Free Google Tool: Multivariate Website Optimizer
Measurement - Another Free Google Tool: Multivariate Website Optimizer
At the Emetrics Summit in Washington DC last Wednesday, Brett Crosby of Google announced the launch of Google Website Optimizer, beta. A multivariate testing platform free to those with a Google Adwords account, Optimizer allows you to test landing pages or conversion events for not only search engine marketing, but also email, ads or an offline drive-to-web campaign. Sure, this will help Google increase Adwords revenue but it’s a definite win-win for Adwords customers as well. Way to go Google!
I had been in Washington for the Summit since the Saturday before, and after 4 days of very long days and jam-packed sessions, some of our heads were filled to brim. However, we were awake enough to suspect something was up when Brett walked to the podium wearing a suit with his presentation on a flash drive and not preloaded.
Use of the Optimizer is by invitation only. Google will be screening sites before they allow access to the Optimizer. Brett said that they definitely have criteria for admission and I hope that this includes a screening of the readiness of the applicant to do a robust test. There’s nothing more dangerous than an invalid test. Because people tend to have more confidence in test results, they tend to risk more. Taking action on invalid test results can be deadly.
At the Emetrics Summit in Washington DC last Wednesday, Brett Crosby of Google announced the launch of Google Website Optimizer, beta. A multivariate testing platform free to those with a Google Adwords account, Optimizer allows you to test landing pages or conversion events for not only search engine marketing, but also email, ads or an offline drive-to-web campaign. Sure, this will help Google increase Adwords revenue but it’s a definite win-win for Adwords customers as well. Way to go Google!
I had been in Washington for the Summit since the Saturday before, and after 4 days of very long days and jam-packed sessions, some of our heads were filled to brim. However, we were awake enough to suspect something was up when Brett walked to the podium wearing a suit with his presentation on a flash drive and not preloaded.
Use of the Optimizer is by invitation only. Google will be screening sites before they allow access to the Optimizer. Brett said that they definitely have criteria for admission and I hope that this includes a screening of the readiness of the applicant to do a robust test. There’s nothing more dangerous than an invalid test. Because people tend to have more confidence in test results, they tend to risk more. Taking action on invalid test results can be deadly.
Mobile Social Networking Gets Boost @ Media Buyer Planner
Mobile Social Networking Gets Boost @ Media Buyer Planner
Hoping to give a boost to its mobile social-networking service, Boost Mobile has teamed up with West Coast Customs in a promotion to give away a free customized Dodge Charger.
Hoping to give a boost to its mobile social-networking service, Boost Mobile has teamed up with West Coast Customs in a promotion to give away a free customized Dodge Charger. Boost Mobile's promotion is aimed at recruiting teens and young adults to its Hookt social networking service, AdWeek reports (via MarketingVox). Hookt's 300,000 members can register for the contest via ads on the welcome screen of their cell phones.
Social networking appears ready to make the jump from the computer to the cell phone. MySpace has a deal with Helio to allow users of the service to access the social-networking site. Hookt, which Boost introduced last year, allows users to create profiles and find users with similar interests. The service costs 50 cents a day.
Yahoo Launches Panama Ad Platform @ Media Buyer Planner
Yahoo Launches Panama Ad Platform
Yahoo's long-awaited - and belated - ad-serving platform update, dubbed Panama, has finally been launched. The first phase of the launch consists of a new interface; the new ranking algorithm is expected to go live early next year.
Some of Yahoo Search Marketing's U.S. advertisers have begun asking to switch to the new system, and more will be invited to migrate through early 2007, Yahoo CEO Terry Semel announced during a conference call discussing third-quarter earnings, MediaPost reports (via MarketingVOX). "We believe that through this platform we will be able to unlock the full potential of our large global user base and improve our search monetization capabilities," Semel is quoted as saying.
Setting up a Mobile Marketing Program: A Primer | MarketingProfs.com
Setting up a Mobile Marketing Program: A Primer | MarketingProfs.com: "Quick—is your marketing mobile? Can your message reach your on-the-go audience and can your in-motion customer interact with you wherever they are?"
Jaide.ca
Jaide.ca
Tous les revenus publicitaires de Jaide.ca sont versés à la Société canadienne de la sclérose en plaques.
Tous les revenus publicitaires de Jaide.ca sont versés à la Société canadienne de la sclérose en plaques.
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