Hoping to give a boost to its mobile social-networking service, Boost Mobile has teamed up with West Coast Customs in a promotion to give away a free customized Dodge Charger. Boost Mobile's promotion is aimed at recruiting teens and young adults to its Hookt social networking service, AdWeek reports (via MarketingVox). Hookt's 300,000 members can register for the contest via ads on the welcome screen of their cell phones.
Social networking appears ready to make the jump from the computer to the cell phone. MySpace has a deal with Helio to allow users of the service to access the social-networking site. Hookt, which Boost introduced last year, allows users to create profiles and find users with similar interests. The service costs 50 cents a day.
