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Monsters vs Aliens on Cinoche.com



Here's a little something I found yesterday on the Quebec based movie listings site Cinoche.com

Cool homepage wallpaper integration with rich media for Monster vs Aliens. It reminded me a lot of the Ipod Games ad on MTV. Yes it's about time the homepage navigation became fair game for advertising. Indeed it's not the 1st time a publisher gathers the guts to do this. This is not a standard IAB cookie cutter BB or LB format. And that's probably why it works at getting noticed. More importantly, I'm happy to see it's not necessary to be a huge portal or ad network to pull this execution off so well. It's simple, not intrusive(IMHO) and fun. Well done Cinoche!

10 things a brand MUST ask itself in the morning

  • Am I still alive?
  • Do people care?
  • How are they talking about me?
  • Am I making a difference for them?
  • Who can hurt me?
  • Why would they?
  • Am I happy?
  • Does it show?
  • How can I make human lives better?

    feel free to contribute more....
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