1. ROI
Maybe 1 out of 10 marketing decision makers have a vague concept of calculating ROI the correct way. No need to wave this killer buzzword when all your want to say is « profitability ». Extra points for being an acronym buzzword.
2. WEB 2.0
The King Kong of powerpoint buzzland. I die a little everytime someone uses it to refer to « the web of today and tomorrow». I must admit the french upped the ante by dropping the « point o » and calling it « le web deux ». Advil please.
3. INTERACTIVE MARKETING
Marketing has always been interactive, if there was no human interaction, it would be called accounting. Drop the redundant adjective + noun combo.
4. COMSCORE
Beyond it’s dismal meaninglessness, I still hear the sound of it’s name cause there still is nothing « better ». Pass the Kool Aid please.
5. KPI
Key Performance Indicators : ie things that matter for your business. In
6. Dashboard
It takes 30 mins to set one unless you’re suffering from AADD (analytics ADD). Know your « KPIs » and learn to use your analytics tool.
7. OPTIMIZING CLICK THROUGH RATE
If your
8. VIRAL
John tells Mike who tells 5 other people who tell 10 other people each. Kinda like in Outbreak with Dustin Hoffman and that little monkey. Must we be so dramatic that we want to replicate some doomsday vocabulary ?
9. STRATEGY
Common sense people. We have yet to place someone on the moon in this business (ok we did this). What we do everyday is 90% common sense with 10% analysis. Strategy could be as simple as not just looking at your feet when you run.
10. ROAD MAP
Used too often to be taken seriously anymore, everytime I hear this one, I keep thinking of following a map and ending up at Bates Motel.
Extra buzzword points will be awarded to combinations ie Web 2.0 Strategy roadmap.
