Online marketing strategy

Online marketing strategy IS NOT:

repeating statistics from research and pointing a finger in the general market direction.

providing 50-page benchmark studies made up from screenshots.

bringing an outside consultant that is as detached from the operations as from the business rules and output of the company.

an online media plan with a next-steps keynote slide covered in buzzwords.

a recipe.

made up of disposable stunts hoping to become the next big viral.


Online marketing strategy IS

extending every aspect of the brand and company online and being accountable for it.

listening and trusting all team members, especially operations and creative.

seeing an opportunity in the market and intuition telling you to go for it.

cohesive with the entire business strategy

getting creative and taking risks.

unique for every campaign, brand and product.

as much a product strategy as a marketing strategy.