Dear Director of Marketing

This letter serves to indicate that you are being dismissed immediately. While you have offered many years of loyal services and proved at many occasions your valor and hard-working ethic, it has recently become clear that you just don’t get what I’m saying.
You have been mandated to attend to my needs and make sure the organization communicates my values and emotions. Yet it has become clear to me and the rest of the organization that you un-lawfully hijacked your role into a travesty of control. I believe I should be heard and understood. You believe I should never address the people except with costly advertising campaigns and press releases. I believe I am flexible and changing in my views. You believe in norms and linger endlessly on what font people should use when talking about me. You believe I am an ingredient in an advertising plan. Yet I am the only reason the entire organization exists. These irreconcilable differences put each of us at opposite ends of the world as I understand it. Products you chose to design and manufacture and sell are mere extensions of the experience I provide. While you focused on the millions of dollars in advertising you wasted trying to break into every conversation, TV show, email, web page and outdoor banner, you failed to create meaningful lasting relationships. I am feeling now more alone and disconnected than ever before. If your insist that job was spending money and accounting for how many people you interrupted, you did a splendid job. Your schmoozing with agency account managers and awards proves nothing to me. You ignore my needs to connect and live. You ignore my role and rather focused on the sizzle, not the steak. Charts and studies and focus groups might back up you on some claims but we both know you’re a fraud. I am hereby relieving you of your duties and wishing you well in your future endeavors. Hoping this will allow you some time off to think of what you have done to me.

Sincerely yours,
YOUR BRAND