Pretty cool video banner for Le Massif ski resort today on Météomedia.com
Great creative execution. I like the dreamy look of the ski vid and the sequences, but I'm not too sure about the media strategy. The season is winding down, people are back into spring and summer mode, and the resort is closing tomorrow for the season. If at least the landing page was targeted for next year season's passes, maybe, but this is a doh! as far as I can tell. Maybe some remnant impressions from the 2008-2009 campaign left over, but IMHO, a "thanks for a great season, see you next year" promo would have been much better. But it's ok, I still love that mountain and the amazing rides I had there.
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