IMAGINE YOUR TEXT MESSAGE IN HUGE SMOKE LETTERS OVER TRAFALGAR SQUARE.
Every once in a while you hear about a project like this. In the great divide between commerce and magic, such a realisation clearly comes out as truly contemporary. While many communicators are looking for more compelling and clever ways to engage the social outside of the relm of the online pixel, this project on the other hand is clearly beyond. It colours outside the lines with fun, interactive, simple, uncensored, and boldness.
For three evenings in October, a new interactive smoky communication will be underway in central London - one that combines a very modern medium with a 5,000-year-old one. In Memory Cloud, visitors can text any message they like to the artists' creation, and that phone message will be made into light-and-air smoke signals and huge in Trafalgar Square. This new exploration of personal expression in public spaces is from Minimaforms, founded in 2002 by brothers Stephen and Theodore Spyropoulos as an experimental architecture and design practice that explores projects that provoke and facilitate new means of communication.
http://www.minimaforms.com/memorycloud/
