BBDO, Organic, Mekanism and director Tony Scott have joined forces for a video-based web initiative to promote the Dodge Ram.
With the Ram Challenge, real truck buyers including cowboys, construction workers, firemen and military personnel take part in a series of races within a custom-built "obstacle course city." Intense and well shot with lots of helicopter and action shots. Full screen video makes this as much fun to watch as Volvo Rush initiative.
6-minute web episodes will live on the Ram Challenge homepage. Each episode will be unveiled throughout the coming weeks. Part 1 is currently up and features behind-the-scenes clips.
Amazing homepage UX that offers a 360-degree, animated view of the race site. Overall it's a fun brand heavy site and even if I'm nowhere near being in the market to buy a truck, I'm definitly going to be back to check out the other episodes. Solid work that showcases the powe of a brand online.
