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Cameesa.com and crowdsourcing




I was looking at some interesting tshirt designs today and found Cameesa.com.
For those of you who are familiar with Threadless.com, it's a similar model, but geared differently towards funding. Like a lot of similar sites, freelancers provide the content that gets selected and printed on t-shirts. But this is where it gets interesting: before a tshirt can go on sale, the community needs to invest $1000 in it or 50 x $20 shares. The 50 shareholders will receive a copy of the shirt but will also receive a share of future sales from the shirt. Interest or popularity in the shirt is gauged before the shirt is ever produced and should the required 50 shares never get sold, everyone gets their money back. A very interesting model and venue for artists who want to be out there but also a great primer in market research for launching a product and creating a following.

More reading from cnet here