Liens sponsorisés : eBay signe avec Google pour l'international
Le moteur de recherche devient dès 2007 le fournisseur exclusif de liens sponsorisés sur les sites internationaux d'eBay. La place de marché avait signé un accord similaire en mai avec Yahoo pour son site américain.
Mentos and Diet Coke Into Space - Cambrian House
The Biggest Mentos/Diet Coke Geyser EVER
What's this about, you ask?
By now you've probably noticed the big Mentos countdown in the header. All of us at Cambrian House, members included, want to get into the Guinness Book of World Records. Ya ya, we know what you're thinking, there's only a gazillion Mentos and Diet Coke videos on the net - but have you ever seen an explosion using 25,001 Mentos that sends Diet Coke to SPACE??? We didn’t think so!
We're driving to have 25,001 community members by August 31st. (If you’re wondering how many members we have right now it’s 5924.) When we hit that mark, we'll detonate the biggest Mentos and Diet Coke geyser the world has EVER seen!
The Biggest Mentos/Diet Coke Geyser EVER
What's this about, you ask?
By now you've probably noticed the big Mentos countdown in the header. All of us at Cambrian House, members included, want to get into the Guinness Book of World Records. Ya ya, we know what you're thinking, there's only a gazillion Mentos and Diet Coke videos on the net - but have you ever seen an explosion using 25,001 Mentos that sends Diet Coke to SPACE??? We didn’t think so!
We're driving to have 25,001 community members by August 31st. (If you’re wondering how many members we have right now it’s 5924.) When we hit that mark, we'll detonate the biggest Mentos and Diet Coke geyser the world has EVER seen!
YouTube fait les yeux doux à Paris Hilton
YouTube fait les yeux doux à Paris Hilton
Dès aujourd'hui, YouTube dévoile sa première rubrique dédiée aux marques inaugurée par la promotion de l'album de Paris Hilton. Cette section permettra aux annonceurs tout comme aux utilisateurs de mettre en ligne leurs vidéos sur le site web.
L'objectif des Brand Channels est donc de vendre le produit concerné et YouTube apportera son aide pour faire en sorte que les internautes visitent cette section et il se pourrait même que ces rubriques aient des sortes de sponsors comme c'est le cas pour la vidéo de Paris Hilton surmontée d'une publicité pour le film Prison Break de la Fox.
La publicité entre chez YouTube
La seconde initiative qui a en fait commencé il y a environ 10 jours mais qui est officialisée en ce mardi concerne une plate-forme de vidéos participatives avec publicités ( les PVAs ). Chad Hurley, co-fondateur du portail explique :
" Ces PVAs apparaissent comme des vidéos commerciales sur la page d'accueil de YouTube que les utilisateurs peuvent noter, partager et commenter - en d'autres termes, effectuer ce qu'ils font déjà avec le contenu habituel qu'ils trouvent sur le site. "
YouTube est le site numéro un de la vidéo sur Internet, engrangeant près de 11 millions de visiteurs uniques pour la semaine du 31 juillet au 6 août, selon les estimations de Nielsen/NetRatings, soit deux fois plus que le site IMDb.com et plus de quatre fois le trafic reçu par NetFlix.com qui ferme ce top 3.
Toute la difficulté des dirigeants de YouTube va résider dans la manière dont ils rentabiliseront le portail sans irriter les nombreux fans. Les Brand Channels et les PVAs ne sont qu'un début, a prévenu Chad Hurley. " C'est le début de notre vision. Nous voulons introduire des publicités sans interrompre l'expérience utilisateur. "
YouTube, leader de la vidéo en ligne, vient d'introduire de nouveaux moyens pour les annonceurs publicitaires de profiter de la popularité du site Web tout en préservant à l'esprit l'idée d'un portail non-commercial.
Dès aujourd'hui, YouTube dévoile sa première rubrique dédiée aux marques inaugurée par la promotion de l'album de Paris Hilton. Cette section permettra aux annonceurs tout comme aux utilisateurs de mettre en ligne leurs vidéos sur le site web.
L'objectif des Brand Channels est donc de vendre le produit concerné et YouTube apportera son aide pour faire en sorte que les internautes visitent cette section et il se pourrait même que ces rubriques aient des sortes de sponsors comme c'est le cas pour la vidéo de Paris Hilton surmontée d'une publicité pour le film Prison Break de la Fox.
La publicité entre chez YouTube
La seconde initiative qui a en fait commencé il y a environ 10 jours mais qui est officialisée en ce mardi concerne une plate-forme de vidéos participatives avec publicités ( les PVAs ). Chad Hurley, co-fondateur du portail explique :
" Ces PVAs apparaissent comme des vidéos commerciales sur la page d'accueil de YouTube que les utilisateurs peuvent noter, partager et commenter - en d'autres termes, effectuer ce qu'ils font déjà avec le contenu habituel qu'ils trouvent sur le site. "
YouTube est le site numéro un de la vidéo sur Internet, engrangeant près de 11 millions de visiteurs uniques pour la semaine du 31 juillet au 6 août, selon les estimations de Nielsen/NetRatings, soit deux fois plus que le site IMDb.com et plus de quatre fois le trafic reçu par NetFlix.com qui ferme ce top 3.Toute la difficulté des dirigeants de YouTube va résider dans la manière dont ils rentabiliseront le portail sans irriter les nombreux fans. Les Brand Channels et les PVAs ne sont qu'un début, a prévenu Chad Hurley. " C'est le début de notre vision. Nous voulons introduire des publicités sans interrompre l'expérience utilisateur. "
MarketerBlog: The New Way to Customer Engagement: More Big Brands Jumping on the CGM Bandwagon
MarketerBlog: The New Way to Customer Engagement: More Big Brands Jumping on the CGM Bandwagon: "The New Way to Customer Engagement: More Big Brands Jumping on the CGM Bandwagon"
brandchannel.com | Consumer Generated Advertising | Viewer Created Adverising Messages | brand | brands | branding
brandchannel.com | Consumer Generated Advertising | Viewer Created Adverising Messages | brand | brands | branding: "Do consumers always know best?"
Do consumers always know best?
by Denise Lee Yohn
Sometimes trends are worth bucking. Take the case of the latest marketing rage: soliciting advertising from customers, also known as, V-CAMs (viewer-created ad messages). In the opinion of this brand enthusiast, danger lurks behind this strategy because it flies in the face of developing, managing, and leveraging a brand as the valuable strategic asset it is.
Last year Current TV announced Sony Electronics was airing the first V-CAM. Sony offered US$ 1,000 for the best spots, as judged by Sony, Current TV (where V-CAMs originated), and a viewer poll. Winners were posted on the Current TV site. Toyota and L’Oréal soon followed suit; these days, it seems you can’t get through an industry trade journal without reading about yet another marketer who has thrown in the creative towel in favor of “civilian” consumer generated spots.
As a short-term promotional tactic or product demonstration (for example, airing spots shot with Sony Handycams to promote the camcorders), this approach may make sense. Smaller companies with barebones marketing budgets might be forced to consider this path if the alternative is to not advertise at all. But if homemade ads are part of a sustained, concerted effort to turn over the reins of brand communication to consumers, then there is certainly cause for concern.
Lack of brand consistency is a basic reason why V-CAMs don’t make sense. Branding 101 says brand strength is developed by expressing and delivering the brand promise consistently across all touchpoints and over time. So why would a marketer want to run a bunch of ads created by different people with different messages using different creative approaches? Isn’t brand inconsistency sure to result?
Much more important, however, is the fact that these ads likely miss the opportunity to demonstrate brand leadership; that is, to express the unique and compelling brand point of view that transcends the product or service being sold. The ads everyone points to as having been the most disruptive, and therefore the most successful, are ones that represent the thought leadership of the brand. Think Apple’s 1984 commercial and Nike’s original Just Do It campaign. No consumer, no matter how talented or cool or brand fanatical, would have ever come up with those ads.
This is because consumers know what they know at the moment—they know why they like a product—but they don’t know the vision of the brand. They don’t know the company’s dreams and aspirations for the brand, and so they lack the insight and foresight to realize an ad’s full potential. Their ads may be cute or clever, but they won’t further brand leadership. Just as product development should be consumer-informed, so should creative development. But innovative, game-changing companies don’t ask consumers to actually develop new products for them; they shouldn’t ask consumers to develop ads for them either.
Resorting to consumer-generated ads also signals a fundamental problem in the company that solicits them. Part of the benefit of the creative development process is the internal discipline it requires and the unity it creates. A team that takes the time to develop a campaign (to do the hard work of distilling down everything that could possibly be said about a brand into a simple, single message) and to search for a way of expressing the message that is worthy of the brand is all the better for it.
The debates and tradeoffs inherent in the creative process result in a clarity on and commitment to the brand. This clear, consistent, common understanding of the brand serves the company well in everything else it does. Companies that side step this valuable process and simply screen consumers’ ads like judges of a beauty contest are cheating themselves (and all their stakeholders, including customers) out of the critical benefits of internal brand integration and alignment.
Now, I’m not questioning the effectiveness of some brands’ consumer-created ads. Converse and MasterCard stand out as companies that have not sacrificed brand consistency, thought leadership, or alignment in their efforts to engage their consumer base in fresh, interactive ways. And before you accuse me of being some old ad agency type pining away for the good ol’ times, let me tell you, I’m not. I’ll be the first to assert that the old advertising model is broken and creative teams need a big wake up call. But that wake up call needs to come from the clients, not consumers, and therein lies the fundamental reason why V-CAMs are a mistake.
Brands are the responsibilities of the companies that produce them. Companies are ultimately responsible for the perceptions of and relationships with consumers that brands develop. Although the consumer now has more information than ever on which to base her brand perceptions, and she is in more control of the brand relationships, it remains the marketer’s role to shape and nurture brand image and equity.
As the late Geoffrey Frost of Nike and Motorola fame urged, “Look at your communications as your most pervasive product.” Inherent in this exhortation is the truth that consumers “consume” advertising. If you craft an amazing message and deliver it brilliantly, the brand-to-consumer relationship is propelled forward. Conversely, failing to nurture and protect your brand communications can derail all efforts.
In the blogosphere, consumer-generated content thrives. So even if companies don’t solicit V-CAMs, they’ll still be created. And that’s okay. But actively pursuing consumer-generated advertising as a marketing strategy is a lazy and irresponsible approach to branding.
Airfare Predictions, Find Cheap Airline Tickets - Farecast
Airfare Predictions, Find Cheap Airline Tickets - Farecast: "Know Where to Buy – Airfare Search
You book directly with airline sites to avoid booking fees and earn more bonus miles.
You book directly with airline sites to avoid booking fees and earn more bonus miles.
Know When to Buy – Airfare Predictions
We help you decide if you should buy now or wait.
Know Where to Buy – Airfare Search
You book directly with airline sites to avoid booking fees and earn more bonus miles.
With online fan input, 'Snakes' crosses a line
With online fan input, 'Snakes' crosses a line
August 17, 2006
Snakes. Snakes on a plane. What more do you need to know?
Times Argus: Vermont News & Information
August 17, 2006
By Ty Burr Boston Globe
"Snakes on a Plane" opens Friday at multiplexes around the country. Whether it's a good movie or a dreadful movie is, to everybody except the beancounters at New Line Cinema, beside the point. Even they may be in on the joke, though: There have been no advance screenings of the $30 million high-flying action film, for critics or anyone else, not (the studio claims) because the movie stinks from the neck down but because what's most fun about "Snakes" has been the Internet-driven hype that surrounds it. That hype comes down to one thing: the boneheaded comic purity of the movie's title.Snakes. Snakes on a plane. What more do you need to know?
Times Argus: Vermont News & Information
Cabspotting: an alternate view of a living city
Cabspotting: an alternate view of a living city
A group of designers and programmers led by Eric Rodenbeck of the mind-blowing Stamen Design firm created the wonderful Cabspotting.org, an online art experience that traces the movement of San Francisco's GPS-enabled Yellow Cabs as they move through the city. It's part of the Exploratorium's larger Invisible Dynamics initiative to "reveal radically surprising and inspiring views of the systems interconnecting the communities of the Bay." The Exploratoirum is also encouraging the creation of artist's projects, basically novel mash-ups of the same data that drives Cabspotting.org's real-time cab tracking (image at left) and time lapse (still frame at right) visualizations. This is stunning work.
http://cabspotting.org/
Adidas White viral spot
r255g255b255.net is the URL hosting a new Adidas spot created by Tronic Studio.
"Jenna Jameson flexes her muscles as never before as a mallet wheeling, white clad, arcade obsessed femme-fatale in this viral spot for Adidas. Conceived, directed and animated by NYC creative collective Tronic this spot gives a whole new meaning to being hit over the head."
"Jenna Jameson flexes her muscles as never before as a mallet wheeling, white clad, arcade obsessed femme-fatale in this viral spot for Adidas. Conceived, directed and animated by NYC creative collective Tronic this spot gives a whole new meaning to being hit over the head."
Toyota.com : Vehicles : Camry
Toyota.com : Vehicles : Camry
When a car becomes more, it surprises you at every turn. It rejuvenates the senses with every passing mile. And it delivers you to your destination feeling more refreshed than when you started out. Because every new Camry, whether it's the race-inspired SE, the impeccable XLE or the ultra-efficient Camry Hybrid, is engineered to change not just the way you feel about cars, but the way you feel, period.
When a car becomes more, it surprises you at every turn. It rejuvenates the senses with every passing mile. And it delivers you to your destination feeling more refreshed than when you started out. Because every new Camry, whether it's the race-inspired SE, the impeccable XLE or the ultra-efficient Camry Hybrid, is engineered to change not just the way you feel about cars, but the way you feel, period.
adidas | adicolor
adidas | adicolor
In 1983, adidas introduced a totally original concept to the world of sportswear-adicolor. Specially created all-white footwear models were presented alongside weatherproof and quick drying markers!
Today, adicolor returns in a sophisticated interpretation of the original concept.
In 1983, adidas introduced a totally original concept to the world of sportswear-adicolor. Specially created all-white footwear models were presented alongside weatherproof and quick drying markers!
Today, adicolor returns in a sophisticated interpretation of the original concept.
HSBC Bank - yourpointofview
HSBC Bank - yourpointofview
Very cool concept. This miro site displays interesting statistics worlwide on the oddest facts. Very cool and very 2.0
How long until someone repackages this concept?
Will post more when I figure out how HSBC planned this one out.
Very cool concept. This miro site displays interesting statistics worlwide on the oddest facts. Very cool and very 2.0
How long until someone repackages this concept?
Will post more when I figure out how HSBC planned this one out.
Paris acts to open up online sales of music - Technology - International Herald Tribune
Paris acts to open up online sales of music - Technology - International Herald Tribune
French lawmakers on Tuesday approved copyright legislation with a novel approach to the idea of digital freedom of choice by requiring online music vendors to make songs available for use on any digital player. The measure, which also addresses penalties for digital music pirates, was passed by a 296-to-193 vote in the 577- member National Assembly. It will now move from the lower house to the Senate for debate and a vote. Representatives in France of Apple Computer, which sells the market-leading iPod digital music player and operates the iTunes Music Store, declined to comment on the bill, despite speculation among some analysts that the company, based in Cupertino, California, might bolt from the French online music market rather than share the proprietary technology that is an elemental part of its popular business model. While the iPod would be the device most prominently affected by the legislation, others, like Sony's Walkman digital music players, operate on a similar principle. In a country where anti-piracy devices on DVDs have come under repeated attack in French courts, the bill seeks to require copyright protection software programs that can communicate in such a way that music downloads can be transferred to any device. The bill also introduces relatively lenient penalties for digital piracy by individuals, with proposed fines of €38 to €150, or $46 to $181.
French lawmakers on Tuesday approved copyright legislation with a novel approach to the idea of digital freedom of choice by requiring online music vendors to make songs available for use on any digital player. The measure, which also addresses penalties for digital music pirates, was passed by a 296-to-193 vote in the 577- member National Assembly. It will now move from the lower house to the Senate for debate and a vote. Representatives in France of Apple Computer, which sells the market-leading iPod digital music player and operates the iTunes Music Store, declined to comment on the bill, despite speculation among some analysts that the company, based in Cupertino, California, might bolt from the French online music market rather than share the proprietary technology that is an elemental part of its popular business model. While the iPod would be the device most prominently affected by the legislation, others, like Sony's Walkman digital music players, operate on a similar principle. In a country where anti-piracy devices on DVDs have come under repeated attack in French courts, the bill seeks to require copyright protection software programs that can communicate in such a way that music downloads can be transferred to any device. The bill also introduces relatively lenient penalties for digital piracy by individuals, with proposed fines of €38 to €150, or $46 to $181.
Joga - Login
Joga -
I'm not sure where this is going but it sets an interesting precedent for Google and Nike collaboration.
Welcome to Joga - the community for soccer players dedicated to keeping the game beautiful.
Joga is a place to meet other soccer players, share your own soccer experiences and enjoy photos and videos from around the world.
Join us and help remind the world how the game was meant to be played.
I'm not sure where this is going but it sets an interesting precedent for Google and Nike collaboration.
Welcome to Joga - the community for soccer players dedicated to keeping the game beautiful.
Joga is a place to meet other soccer players, share your own soccer experiences and enjoy photos and videos from around the world.
Join us and help remind the world how the game was meant to be played.
"Post-Its for Passers-By"
Interesting concept.
Socialight lets you put virtual "sticky" notes called StickyShadows™ anywhere in the real world. Share pictures, notes and more using your cell phone.
StickyShadows™
You can create StickyShadows using your mobile phone or this web site. A StickyShadow is made up of media, such as text and a picture, and information about who can see it and when and where it's available.
http://socialight.com
The Dumpster: A Visualization of Romantic Breakups for 2005
The Dumpster: A Visualization of Romantic Breakups for 2005
The Dumpster is an interactive online visualization that attempts to depict a slice through the romantic lives of American teenagers. Created by Golan Levin et al.
The Dumpster is an interactive online visualization that attempts to depict a slice through the romantic lives of American teenagers. Created by Golan Levin et al.
comScore Study Reveals the Impact of Search Engine Usage on Consumer Buying
comScore Study Reveals the Impact of Search Engine Usage on Consumer Buying
Vast Majority of Search-Influenced Buying Occurs Either Offline or in Subsequent Internet User Sessions
RESTON, Va., Dec. 13, 2004 – comScore Networks today released the findings of a breakthrough study revealing the impact of search engine usage on the online and offline buying process. The study, which was sponsored by Overture, a division of Yahoo!, analyzed the timing of search engine usage and the role of different search term categories in the shopping process among consumers searching for electronics and computer products.
The comScore research studied the buying activity of Internet users who conducted a consumer electronics or computer (CE/C) search at one of the top 25 search engines in Q1 2004. Among the other findings, the study revealed that 25 percent of searchers ultimately purchased a CE/C product and that an estimated 92 percent of these purchases occurred offline. Among the 8 percent of post-search purchases that were made online, the vast majority occurred in subsequent user sessions (not directly after a search click-through).
Search Drives Offline Buying Decisions
Using a combination of online behavioral observation and consumer survey data, comScore estimated that 92 percent of all buying activity following a CE/C search occurred offline. Searches for consumer electronics, such as DVD players, TVs and cameras, were more likely to result in an offline purchase than were searches for desktop and laptop computers.
“Latent” Purchase Conversion Accounts for Majority of Online Buying Activity
The comScore study tracked online buying behavior for 90 days following a CE/C search. This longitudinal analysis of consumer behavior revealed that only 15 percent of online purchases following a CE/C search occurred in the same user session as the search itself, with 85 percent of conversions occurring in a latent (or non-search) session. Additionally, nearly 40 percent of all purchases occurred 5 to 12 weeks after the initial CE/C search was conducted.
“These findings reinforce the importance of considering the latent impact of search engine usage when evaluating search engine marketing investments,” said James Lamberti, vice president of comScore Networks. “Search cannot be thought of as solely a direct response marketing tool, especially in highly considered product categories where search activity can precede a purchase by as much as 60 to 90 days.”
AdWords: New demographic site selection
Inside AdWords
Looking to show your ads primarily to college age men? Or perhaps you want to focus your advertising budget on parents in their thirties who have a lot of disposable income? If so, you'll be happy to hear that the site tool now provides demographic site selection for advertisers who are targeting users in the United States.
How does this work? Google is using comScore Media Metrix panel data to help you find sites in the Google network that have a high audience-base composition of the demographic profile you would like to reach. You can select from 22 demographic options to create the profile of your ideal customer. Use this in conjunction with site URLs and site topics, in the newly updated site tool, to reach more of your target customers.
So, the next time you want to target your ads by gender, age, ethnicity, annual household income, or children in the house, look no further than the site tool for suggestions.
Looking to show your ads primarily to college age men? Or perhaps you want to focus your advertising budget on parents in their thirties who have a lot of disposable income? If so, you'll be happy to hear that the site tool now provides demographic site selection for advertisers who are targeting users in the United States.
How does this work? Google is using comScore Media Metrix panel data to help you find sites in the Google network that have a high audience-base composition of the demographic profile you would like to reach. You can select from 22 demographic options to create the profile of your ideal customer. Use this in conjunction with site URLs and site topics, in the newly updated site tool, to reach more of your target customers.
So, the next time you want to target your ads by gender, age, ethnicity, annual household income, or children in the house, look no further than the site tool for suggestions.
Marketing Online Live with Paul Colligan and Alex Mandossian
Marketing Online Live with Paul Colligan and Alex Mandossian
Interesting debate on email marketing and it's viability. In response to Steve Rubel's "Bye Bye Email Marketing" piece, Alex Mandossian and Paul Colligan discuss the question "is email marketing dead?"
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Interesting debate on email marketing and it's viability. In response to Steve Rubel's "Bye Bye Email Marketing" piece, Alex Mandossian and Paul Colligan discuss the question "is email marketing dead?"
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- - - RSS vs. RSS - A Tale of Two Icons » SOME RANDOM DUDE
RSS vs. RSS - A Tale of Two Icons
This article is somewhat belated and could be considered much ado about nothing, but nonetheless I think this is a relevant topic to discuss. Microsoft recently announced that they would be using the RSS icon introduced by the Firefox browser. This was considered a very wise choice by many, including myself at first as it was a victory (albeit small) for standardization. Soon afterward, Matt Brett started a micro-site to help propagate this icon for use by the public. I commend Matt’s efforts and fully back him on the notion that a standard icon needs to be established for syndication. My argument is that we are not backing the right icon…
Watch the Super Bowl Ads as a Video Podcast
Watch the Super Bowl Ads as a Video Podcast:
"Watch the Super Bowl Ads as a Video Podcast"
According to Podcasting News DevLib has created this feed for the ads that will air during Super Bowl XL. They plan to upload all of the commercials in iPod-friendly format and have them available for downloading as a video podcast.
"Watch the Super Bowl Ads as a Video Podcast"
According to Podcasting News DevLib has created this feed for the ads that will air during Super Bowl XL. They plan to upload all of the commercials in iPod-friendly format and have them available for downloading as a video podcast.
PodGuide.tv: We pause now for a commercial break
VODCAST Nike Soccer!
Nike Soccer, as one would expect, are actually doing it the right way at last.A great series of spots and viral films in this feed, including the new ones featuring Eric Cantona, and the mesmerizing (though obviously fake) video of Ronaldhino.
Nike Soccer, as one would expect, are actually doing it the right way at last.A great series of spots and viral films in this feed, including the new ones featuring Eric Cantona, and the mesmerizing (though obviously fake) video of Ronaldhino.
Podcasting News: American Express Plans to Expand Travel Podcasts
Podcasting News: American Express Plans to Expand Travel Podcasts
American Express Plans to Expand Travel Podcasts
March 02, 2006
American Express is planning to expand its podcasting services, based on success of a recent Winter Olympic podcast. The company said almost one in four visitors to its dedicated Winter Olympics microsite downloaded a podcast featuring a guide to the host city Turin.
The company said the success of the Turin podcast could lead to similar projects to link customers with shops, restaurants and other facilities.
The hour-long guided tour to the Italian city also included a list of restaurants and shops in which Amex customers could snap up bargains or obtain member discounts.
Marketing director Ellen Goodman said: “The American Express Travelcast is an innovative way to help tourists go beyond sightseeing, and the results reflect the growing passion for podcasts among our customers.
via Travolution
Search Engine Expo 2006 Sees Emphasis on the Value of Metrics
Search Engine Expo 2006 Sees Emphasis on the Value of Metrics: "Search Engine Expo 2006 Sees Emphasis on the Value of Metrics
MARCH 6, 2006
More than 5,500 attendees at the Search Engine Strategies Conference & Expo 2006, which concluded in New York last Thursday, were told that the search marketing business is still young but that prospects for growth are phenomenal.
Geoff Ramsey, CEO of eMarketer, underscored the potential for growth when he noted that search marketing is only at 10% of its potential size. Mr. Ramsey devoted his speech to three key themes that he says will drive the future of search marketing: richer video, mobile devices, and smarter personalization. All told, Mr. Ramsey pointed out that $5 billion was spent on US search marketing in 2005 and predicted that $10 billion will be spent in 2009. (More detailed information on this spending will be provided in eMarketer's upcoming research report, Search Engine Marketing.)
Metrics, along with click fraud (discussed in the accompanying article published today), was one of the key points of discussion at the Expo. 'The information that comes out of search is transferable to other kinds of marketing. It has measurability and accountability, which are wide open in other areas,' noted Tim Armstrong of Google. 'Most agencies competitively aren't set up to manage their business from a spreadsheet the way search marketers do. They shouldn't be nervous, but they should be putting energy into understanding metrics.'
Gerry Campbell of AOL also underscored the importance of metrics. 'The value of metrics is transforming other marketing disciplines, which are placing more emphasis on using data to target consumer intent and deliver relevant messages in all forms of advertising,' he said.
MARCH 6, 2006
More than 5,500 attendees at the Search Engine Strategies Conference & Expo 2006, which concluded in New York last Thursday, were told that the search marketing business is still young but that prospects for growth are phenomenal.
Geoff Ramsey, CEO of eMarketer, underscored the potential for growth when he noted that search marketing is only at 10% of its potential size. Mr. Ramsey devoted his speech to three key themes that he says will drive the future of search marketing: richer video, mobile devices, and smarter personalization. All told, Mr. Ramsey pointed out that $5 billion was spent on US search marketing in 2005 and predicted that $10 billion will be spent in 2009. (More detailed information on this spending will be provided in eMarketer's upcoming research report, Search Engine Marketing.)
Metrics, along with click fraud (discussed in the accompanying article published today), was one of the key points of discussion at the Expo. 'The information that comes out of search is transferable to other kinds of marketing. It has measurability and accountability, which are wide open in other areas,' noted Tim Armstrong of Google. 'Most agencies competitively aren't set up to manage their business from a spreadsheet the way search marketers do. They shouldn't be nervous, but they should be putting energy into understanding metrics.'
Gerry Campbell of AOL also underscored the importance of metrics. 'The value of metrics is transforming other marketing disciplines, which are placing more emphasis on using data to target consumer intent and deliver relevant messages in all forms of advertising,' he said.
n a survey by IntelliSurvey Inc. and Radar Research, published in December 2005, 80% of respondents said that increased traffic volume was among the metrics used to measure search advertising success. Also cited were conversion rates and click-through rates.
Barry Diller, CEO of IAC/Interactive Corp. and the keynote Expo speaker, had some possibly prescient comments on the future of search. Mr. Diller admits that with his revamped Ask.com (his once-faithful butler, Jeeves, was sent packing late last year) he has some way to go if he is going to seriously compete with the three leaders in search. Mr. Diller believes that vertical search is the way of the future and that traffic is directly related to the extent to which a search engine can provide local results.
Run London - RouteFinder
Run London - RouteFinder
Brilliant Mini site! Nike lets users browse jogging routes through London using the powerful Google Local maps. Users can search routes as well as suggest their own and preview them in the map and satellite mode. Good stuff!
SMB: 67% of the market is out there searching, but are they finding you?
67% of the market is out there searching, but are they finding you?
By Lili Asgar, Management Consultant
According to research conducted by Warrillow & Co. for the upcoming report, SMB Media: A Rapidly Shifting Landscape, entrepreneurs not only use search engines, but also click on sponsored sites. Two-thirds of the SMB market are casual users of sponsored links, and almost 1 out of 10 are self-identified regular users. Search engines are essentially an oligopoly dominated by Google, followed by Yahoo and MSN. These three control 90% of the market.
Google – Still the Search Choice of Small Business
Percentage of SMB Market Regularly Visiting Destination
Source: Warrillow & Co, 2006
Source: Warrillow & Co, 2006
Most suppliers have made sure that an online search targeting their key products, such as “business loans”, “shipping”, or “cell phones”, will return results with the company placed high in the result set. What isn’t as obvious is ensuring that pain points addressed by your products or services, such as “managing cash flow”, “importing and exporting”, or “managing mobile workers” also lead business owners and decision makers to your Web site. A quick online experiment conducted by Warrillow & Co revealed that the opportunity to “own” pain point search terms is pretty much wide open. For example, no banks or credit cards appear in the first page of a result set for “managing cash flow”. Conduct your own search to identify where you should be that you’re not, and move quickly to gain valuable search result “turf”.
BMTutorials: Redefining The Web One Pixel At A Time: MSN's New Look
Redefining The Web One Pixel At A Time: MSN's New Look
MSN's New Look
Finally, the marketing people at MSN came up with a way to compete with the big dogs in the business. They are currently number three in the search engine rankings, being overtaken by Yahoo and Google. What their looking for with this new promotion is...
"We're hopeful that once people give it shot, they'll want to come back again and again," said Lisa Gurry, director of marketing at MSN Search.
They actually came up with 2 new things to help convert users form Gogle and Yahoo.
Idea #1 - They changed up the look of their MSN Search. They got rid of the Navy Blues and decided to go the plain & glossy route. The new look gives it a much cleaner look, putting them on par with the Google search. Plain and simple is always the best way to go.
Idea #2 - Let's give away free stuff to people who use our search! Yes you read that correctly, MSN is now giving away $1 million in prizes over a 3 month marketing blitz. All you have to do is visit MSN Search search for something and hope for the best. The prizes vary from things like, Plasma TV's to Xbox 360's. To view the full prize list Go Here.
My overall thoughts about this blitz are on a good note. I never used MSN Search in my life, but after hearing about this promotion I decided to give it a shot. To my surprise their search is pretty amazing. The gallery even displayed more results of actual images I was looking for then on the Google Image Search.
Give it a shot, you have nothing to lose, but you might have something to win.
Search Engine Advertising to Grow 26% in 2006
Search Engine Advertising to Grow 26% in 2006
The study "Annual Ad Spending Study: Where & Why Advertisers Are Moving Online" released this week by Outsell, Inc. contains advertiser data about the effectiveness of search keyword, contextual and behavioral advertising online, as well as online versus offline advertising methods.
Included in the findings of 1,200 advertisers controlling an estimated $2.8 billion ad budgets are:
- Spending in online marketing will increase 19% in 2006, while growth in search engine advertising will increase 26%.
- Growth in online advertising is eight times the rate of television ads and at six times the growth rate of print advertising.
- Advertisers find Google search keyword advertising more effective than both Yahoo! and MSN, and Google contextual advertising more effective than Yahoo contextual ads.
RSS feeds become more mainstream : Weather Channel launches RSS feeds
LexBlog Blog : RSS feeds become more mainstream : Weather Channel launches RSS feeds
RSS feeds of your local weather are available now via The Weather Channel. Practical applications of RSS such as this are going to push RSS into mainstream use.
The Weather Channel's RSS feeds may sound trivial. However, when the channel began broadcasting 24 hours a day I thought you would have to be some sort of nut to watch it.
May sound nuts, but weather reports via RSS will become the routine.
Source of post: Micro Persuasion
Marketing to Marketers
Marketing to Marketers
First, the number one rule: Don't call!
First, the number one rule: Don't call!
According to the "Marketing and Technology Survey," from Three Deep Marketing, conducted with support from Marketing Sherpa, marketers were adamant about not wanting to be pitched in person or on the phone. 70.9% of the respondents said 'No phone!" and most didn't want a face-to-face meeting, either.
Today, most marketers prefer Web-based presentations and pitches. Links to a Web site and e-mail information were favored.
Failles sur des cellulaires de Sony Ericsson
Technaute - Techno - Nouvelles technos - Nouvelles
Des «trous de sécurité» relativement peu dangereux affecteraient les téléphones cellualires de Sony Ericsson.
L'information diffusée par CNET, à l'international, provient en fait de France: la cellule de veille FrSIRT (French Security Incident Response Team) vient de révéler qu'il existe une faille affectant quatre modèles de la gamme des téléphones mobiles de Sony Ericsson: K600i, V600i, W800i et T68i.
Comme on pouvait s'en douter, c'est l'accès sans fil Bluetooth qui est sur la sellette. Selon les experts en sécurité, la faille concerne très précisément le traitement de paquets de données de type L2CAP (logical link control & adaptation layer protocol).
Cette faille a également été notifiée par Secunia, autre expert en sécurité, basé au Danemark.
Mais, une fois l'alerte donnée, on retiendra que le risque est noté comme «plutôt faible». Car, pour exploiter la faille, les pirates doivent se situer tout près de leurs victimes potentielles (à un ou deux mètres, compte tenu de la faible portée des transmissions Bluetooth).
Ceci nous remet en mémoire l'incident, là encore de faible portée, survenu dans un stade olympique il y a quelques mois. Malgré un projet d'attaques important, une demi-douzaine de terminaux, à peine, avaient été contaminés.
Des «trous de sécurité» relativement peu dangereux affecteraient les téléphones cellualires de Sony Ericsson.
L'information diffusée par CNET, à l'international, provient en fait de France: la cellule de veille FrSIRT (French Security Incident Response Team) vient de révéler qu'il existe une faille affectant quatre modèles de la gamme des téléphones mobiles de Sony Ericsson: K600i, V600i, W800i et T68i.
Comme on pouvait s'en douter, c'est l'accès sans fil Bluetooth qui est sur la sellette. Selon les experts en sécurité, la faille concerne très précisément le traitement de paquets de données de type L2CAP (logical link control & adaptation layer protocol).
Cette faille a également été notifiée par Secunia, autre expert en sécurité, basé au Danemark.
Mais, une fois l'alerte donnée, on retiendra que le risque est noté comme «plutôt faible». Car, pour exploiter la faille, les pirates doivent se situer tout près de leurs victimes potentielles (à un ou deux mètres, compte tenu de la faible portée des transmissions Bluetooth).
Ceci nous remet en mémoire l'incident, là encore de faible portée, survenu dans un stade olympique il y a quelques mois. Malgré un projet d'attaques important, une demi-douzaine de terminaux, à peine, avaient été contaminés.
Cheaper Keywords?
Are you paying too much for keywords? Maybe. According to one source prices are easing somewhat.
JANUARY 19, 2006
Are you paying too much for keywords? Maybe. According to one source prices are easing somewhat.
JANUARY 19, 2006
Are you paying too much for keywords? Maybe. According to one source prices are easing somewhat.
Eighteen months ago Fathom Online began tracking keyword prices in eight categories. The average of all the prices tracked is summarized in their Keyword Price Index (KPI).
In December 2005, Fathom reported that the average KPI dropped 2% in one month — down to $1.43 from $1.46 in November.
There was a great deal of fluctuation between categories. Telecom Wireless keyword prices climbed 15% to $1.09 after dropping 10% in November, and the Automotive sector showed a gain for the second month in a row, rising 10% to $1.52. Those increases were offset by drops in the prices paid for Finance Investment and Mortgage keywords. These fell 11% and 10% respectively.
Overall, prices fell by 19% between December 2004 and December 2005. In the former month the average price for all eight categories was $1.70, partially attributable to a $4.79 average keyword price in the Finance-Mortgage category. The December 2005 price for that category was $3.30, confirming reports of a gradual slow down in the housing market.
In Q4 2005, average keyword prices fell only 1%, with the KPI moving from $1.44 in September to $1.43 in December. This downward trend sharply contrasted the 2004 trend, when keyword prices rose 24% in the fourth quarter.
Regardless of the price of individual keywords, Fathom Online's Gregg Stewart told MediaPost that his agency sees continued growth in search volume, "The pie is still increasing pretty dramatically.".
After noting that more advertisers, especially in the business-to-business arena, are entering the space, Mr. Stewart concluded: "As the keyword and phrase inventory continues to expand, average prices stabilize, and we see both advertisers and consumers learning to refine their search keywords for more relevant results."
PODCASTING study
More than 6 million American adults have listened to podcasts
29% of those who own MP3 players enjoy Web broadcasts at their leisure
More than 22 million American adults own iPods or MP3 players and 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. That amounts to more than 6 million adults who have tried this new feature that allows internet “broadcasts” to be downloaded onto their portable listening device.
The term “podcasting” emerged in 2004, as people combined the words “iPod” and “broadcasting.” Podcast listeners typically download audio files from the Web onto a computer, transfer the files to a digital audio player (like an iPod), and listen at their leisure. Often, the audio files are posted online in a way that allows software on a person’s computer to detect and download new podcasts automatically (generally via RSS) for transfer to a portable player.
The new findings come from a national phone survey of adults by the Pew Internet & American Life Project conducted between February 21 and March 21, 2005. In all, 2,201 people were interviewed, including 208 owners of iPods or MP3 players. The margin of error on the full sample is plus or minus two points and on the MP3 player sample is plus or minus 7.5 points. Those under age 18 were not part of this survey.
iPod and MP3 Player ownership
Some 11% of American adults say they own an iPod or other type of MP3 player. That amounts to over 22 million people.
FULL REPORT FROM PEW INTERNET & AMERICANLIFE PROJECT
29% of those who own MP3 players enjoy Web broadcasts at their leisure
More than 22 million American adults own iPods or MP3 players and 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. That amounts to more than 6 million adults who have tried this new feature that allows internet “broadcasts” to be downloaded onto their portable listening device.
The term “podcasting” emerged in 2004, as people combined the words “iPod” and “broadcasting.” Podcast listeners typically download audio files from the Web onto a computer, transfer the files to a digital audio player (like an iPod), and listen at their leisure. Often, the audio files are posted online in a way that allows software on a person’s computer to detect and download new podcasts automatically (generally via RSS) for transfer to a portable player.
The new findings come from a national phone survey of adults by the Pew Internet & American Life Project conducted between February 21 and March 21, 2005. In all, 2,201 people were interviewed, including 208 owners of iPods or MP3 players. The margin of error on the full sample is plus or minus two points and on the MP3 player sample is plus or minus 7.5 points. Those under age 18 were not part of this survey.
iPod and MP3 Player ownership
Some 11% of American adults say they own an iPod or other type of MP3 player. That amounts to over 22 million people.
FULL REPORT FROM PEW INTERNET & AMERICANLIFE PROJECT
podOmatic Podcast Portal: Make it, get it, go!
podOmatic Podcast Portal: Make it, get it, go!
Welcome to podOmatic, the easiest place to Create, Find, and Send podcasts and videocasts.
Welcome to podOmatic, the easiest place to Create, Find, and Send podcasts and videocasts.
- Just released: Record video on podOmatic!
- Get your podcast in iTunes and Yahoo! for free.
- Use our podcatcher to download podcasts.
Premiumbeat.com
Deux associés québécois lancent Premiumbeat.com, un service qui permet aux agences de marketing interactif de magasiner rapidement des compositions musicales libres de droit.
Le site conçu par Martin Laliberté de Scalpel Design offre des licences d'utilisation où l'utilisateur ne paie qu'une fois pour un usage illimité. Tous les fichiers musicaux sont disponibles directement sur le site pour un téléchargement instantané. Les musiciens qui contribuent au site proviennent tous à ce jour du Québec.
Premiumbeat.com n'est disponible qu'en anglais, une version française étant prévue au cours de l'année.
"Voilà huit ans que je travaille en multimédia. Je recherche toujours de la bonne musique pour mes projets. J'ai donc eu l'idée de créer un site Web qui répondrait à mes attentes, puis d'en faire profiter tous ceux qui travaillent dans le même domaine", dit François Arbour, cofondateur de Premiumbeat.com avec Gilles Arbour.
BBC - The Feed Factory - Home
BBC - The Feed Factory - Home
Welcome to the Feed Factory
This site – the Feed Factory – is an introduction to the RSS feeds that are available from bbc.co.uk. You can use the Feed Finder on the left of this page to find some of our recommended feeds from across the bbc.co.uk site. When you are browsing around bbc.co.uk, if there's a feed available, you will see the RSS logo (below) somewhere on the page.
You can click this logo to get hold of the feed.
e-Pub : les meilleures campagnes de l'année 2005
e-Pub : les meilleures campagnes de l'année 2005
| 10 campagnes qui ont marqué 2005 : IBM, Sony PSP, Brahma, Dyson, Transatlantys, Opel Zafira, Warner Bros, Vauxhall, Sprite et Peugeot. (23/12/2005) |
Vodcast from BMW
Vodcast from BMW
Vodcasting.
A Vodcast is the delivery of on-demand video content. Vodcasting is similar to Podcasting except instead of audio on demand its video content on demand.
Vodcasts can be viewed on your computer using standard software such as Windows MediaPlayer and Apple Quicktime.
You can also save the video to your portable video player device such as the Sony Playstation Portable (PSP) or the Apple iPod.
Due to the amount of data that needs to be transmitted for Vodcasting we recommend you use a broadband Internet connection.
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