American Express Plans to Expand Travel Podcasts
March 02, 2006
American Express is planning to expand its podcasting services, based on success of a recent Winter Olympic podcast. The company said almost one in four visitors to its dedicated Winter Olympics microsite downloaded a podcast featuring a guide to the host city Turin.
The company said the success of the Turin podcast could lead to similar projects to link customers with shops, restaurants and other facilities.
The hour-long guided tour to the Italian city also included a list of restaurants and shops in which Amex customers could snap up bargains or obtain member discounts.
Marketing director Ellen Goodman said: “The American Express Travelcast is an innovative way to help tourists go beyond sightseeing, and the results reflect the growing passion for podcasts among our customers.
via Travolution
