More than 6 million American adults have listened to podcasts
29% of those who own MP3 players enjoy Web broadcasts at their leisure
More than 22 million American adults own iPods or MP3 players and 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. That amounts to more than 6 million adults who have tried this new feature that allows internet “broadcasts” to be downloaded onto their portable listening device.
The term “podcasting” emerged in 2004, as people combined the words “iPod” and “broadcasting.” Podcast listeners typically download audio files from the Web onto a computer, transfer the files to a digital audio player (like an iPod), and listen at their leisure. Often, the audio files are posted online in a way that allows software on a person’s computer to detect and download new podcasts automatically (generally via RSS) for transfer to a portable player.
The new findings come from a national phone survey of adults by the Pew Internet & American Life Project conducted between February 21 and March 21, 2005. In all, 2,201 people were interviewed, including 208 owners of iPods or MP3 players. The margin of error on the full sample is plus or minus two points and on the MP3 player sample is plus or minus 7.5 points. Those under age 18 were not part of this survey.
iPod and MP3 Player ownership
Some 11% of American adults say they own an iPod or other type of MP3 player. That amounts to over 22 million people.
FULL REPORT FROM PEW INTERNET & AMERICANLIFE PROJECT
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