http://www.lowetesch.com/showroom/saab/animalvision/GLOBAL/en/
BMTutorials: Redefining The Web One Pixel At A Time: MSN's New Look
Redefining The Web One Pixel At A Time: MSN's New Look
MSN's New Look
Finally, the marketing people at MSN came up with a way to compete with the big dogs in the business. They are currently number three in the search engine rankings, being overtaken by Yahoo and Google. What their looking for with this new promotion is...
"We're hopeful that once people give it shot, they'll want to come back again and again," said Lisa Gurry, director of marketing at MSN Search.
They actually came up with 2 new things to help convert users form Gogle and Yahoo.
Idea #1 - They changed up the look of their MSN Search. They got rid of the Navy Blues and decided to go the plain & glossy route. The new look gives it a much cleaner look, putting them on par with the Google search. Plain and simple is always the best way to go.
Idea #2 - Let's give away free stuff to people who use our search! Yes you read that correctly, MSN is now giving away $1 million in prizes over a 3 month marketing blitz. All you have to do is visit MSN Search search for something and hope for the best. The prizes vary from things like, Plasma TV's to Xbox 360's. To view the full prize list Go Here.
My overall thoughts about this blitz are on a good note. I never used MSN Search in my life, but after hearing about this promotion I decided to give it a shot. To my surprise their search is pretty amazing. The gallery even displayed more results of actual images I was looking for then on the Google Image Search.
Give it a shot, you have nothing to lose, but you might have something to win.
Search Engine Advertising to Grow 26% in 2006
Search Engine Advertising to Grow 26% in 2006
The study "Annual Ad Spending Study: Where & Why Advertisers Are Moving Online" released this week by Outsell, Inc. contains advertiser data about the effectiveness of search keyword, contextual and behavioral advertising online, as well as online versus offline advertising methods.
Included in the findings of 1,200 advertisers controlling an estimated $2.8 billion ad budgets are:
- Spending in online marketing will increase 19% in 2006, while growth in search engine advertising will increase 26%.
- Growth in online advertising is eight times the rate of television ads and at six times the growth rate of print advertising.
- Advertisers find Google search keyword advertising more effective than both Yahoo! and MSN, and Google contextual advertising more effective than Yahoo contextual ads.
RSS feeds become more mainstream : Weather Channel launches RSS feeds
LexBlog Blog : RSS feeds become more mainstream : Weather Channel launches RSS feeds
RSS feeds of your local weather are available now via The Weather Channel. Practical applications of RSS such as this are going to push RSS into mainstream use.
The Weather Channel's RSS feeds may sound trivial. However, when the channel began broadcasting 24 hours a day I thought you would have to be some sort of nut to watch it.
May sound nuts, but weather reports via RSS will become the routine.
Source of post: Micro Persuasion
Marketing to Marketers
Marketing to Marketers
First, the number one rule: Don't call!
First, the number one rule: Don't call!
According to the "Marketing and Technology Survey," from Three Deep Marketing, conducted with support from Marketing Sherpa, marketers were adamant about not wanting to be pitched in person or on the phone. 70.9% of the respondents said 'No phone!" and most didn't want a face-to-face meeting, either.
Today, most marketers prefer Web-based presentations and pitches. Links to a Web site and e-mail information were favored.
Failles sur des cellulaires de Sony Ericsson
Technaute - Techno - Nouvelles technos - Nouvelles
Des «trous de sécurité» relativement peu dangereux affecteraient les téléphones cellualires de Sony Ericsson.
L'information diffusée par CNET, à l'international, provient en fait de France: la cellule de veille FrSIRT (French Security Incident Response Team) vient de révéler qu'il existe une faille affectant quatre modèles de la gamme des téléphones mobiles de Sony Ericsson: K600i, V600i, W800i et T68i.
Comme on pouvait s'en douter, c'est l'accès sans fil Bluetooth qui est sur la sellette. Selon les experts en sécurité, la faille concerne très précisément le traitement de paquets de données de type L2CAP (logical link control & adaptation layer protocol).
Cette faille a également été notifiée par Secunia, autre expert en sécurité, basé au Danemark.
Mais, une fois l'alerte donnée, on retiendra que le risque est noté comme «plutôt faible». Car, pour exploiter la faille, les pirates doivent se situer tout près de leurs victimes potentielles (à un ou deux mètres, compte tenu de la faible portée des transmissions Bluetooth).
Ceci nous remet en mémoire l'incident, là encore de faible portée, survenu dans un stade olympique il y a quelques mois. Malgré un projet d'attaques important, une demi-douzaine de terminaux, à peine, avaient été contaminés.
Des «trous de sécurité» relativement peu dangereux affecteraient les téléphones cellualires de Sony Ericsson.
L'information diffusée par CNET, à l'international, provient en fait de France: la cellule de veille FrSIRT (French Security Incident Response Team) vient de révéler qu'il existe une faille affectant quatre modèles de la gamme des téléphones mobiles de Sony Ericsson: K600i, V600i, W800i et T68i.
Comme on pouvait s'en douter, c'est l'accès sans fil Bluetooth qui est sur la sellette. Selon les experts en sécurité, la faille concerne très précisément le traitement de paquets de données de type L2CAP (logical link control & adaptation layer protocol).
Cette faille a également été notifiée par Secunia, autre expert en sécurité, basé au Danemark.
Mais, une fois l'alerte donnée, on retiendra que le risque est noté comme «plutôt faible». Car, pour exploiter la faille, les pirates doivent se situer tout près de leurs victimes potentielles (à un ou deux mètres, compte tenu de la faible portée des transmissions Bluetooth).
Ceci nous remet en mémoire l'incident, là encore de faible portée, survenu dans un stade olympique il y a quelques mois. Malgré un projet d'attaques important, une demi-douzaine de terminaux, à peine, avaient été contaminés.
Cheaper Keywords?
Are you paying too much for keywords? Maybe. According to one source prices are easing somewhat.
JANUARY 19, 2006
Are you paying too much for keywords? Maybe. According to one source prices are easing somewhat.
JANUARY 19, 2006
Are you paying too much for keywords? Maybe. According to one source prices are easing somewhat.
Eighteen months ago Fathom Online began tracking keyword prices in eight categories. The average of all the prices tracked is summarized in their Keyword Price Index (KPI).
In December 2005, Fathom reported that the average KPI dropped 2% in one month — down to $1.43 from $1.46 in November.
There was a great deal of fluctuation between categories. Telecom Wireless keyword prices climbed 15% to $1.09 after dropping 10% in November, and the Automotive sector showed a gain for the second month in a row, rising 10% to $1.52. Those increases were offset by drops in the prices paid for Finance Investment and Mortgage keywords. These fell 11% and 10% respectively.
Overall, prices fell by 19% between December 2004 and December 2005. In the former month the average price for all eight categories was $1.70, partially attributable to a $4.79 average keyword price in the Finance-Mortgage category. The December 2005 price for that category was $3.30, confirming reports of a gradual slow down in the housing market.
In Q4 2005, average keyword prices fell only 1%, with the KPI moving from $1.44 in September to $1.43 in December. This downward trend sharply contrasted the 2004 trend, when keyword prices rose 24% in the fourth quarter.
Regardless of the price of individual keywords, Fathom Online's Gregg Stewart told MediaPost that his agency sees continued growth in search volume, "The pie is still increasing pretty dramatically.".
After noting that more advertisers, especially in the business-to-business arena, are entering the space, Mr. Stewart concluded: "As the keyword and phrase inventory continues to expand, average prices stabilize, and we see both advertisers and consumers learning to refine their search keywords for more relevant results."
PODCASTING study
More than 6 million American adults have listened to podcasts
29% of those who own MP3 players enjoy Web broadcasts at their leisure
More than 22 million American adults own iPods or MP3 players and 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. That amounts to more than 6 million adults who have tried this new feature that allows internet “broadcasts” to be downloaded onto their portable listening device.
The term “podcasting” emerged in 2004, as people combined the words “iPod” and “broadcasting.” Podcast listeners typically download audio files from the Web onto a computer, transfer the files to a digital audio player (like an iPod), and listen at their leisure. Often, the audio files are posted online in a way that allows software on a person’s computer to detect and download new podcasts automatically (generally via RSS) for transfer to a portable player.
The new findings come from a national phone survey of adults by the Pew Internet & American Life Project conducted between February 21 and March 21, 2005. In all, 2,201 people were interviewed, including 208 owners of iPods or MP3 players. The margin of error on the full sample is plus or minus two points and on the MP3 player sample is plus or minus 7.5 points. Those under age 18 were not part of this survey.
iPod and MP3 Player ownership
Some 11% of American adults say they own an iPod or other type of MP3 player. That amounts to over 22 million people.
FULL REPORT FROM PEW INTERNET & AMERICANLIFE PROJECT
29% of those who own MP3 players enjoy Web broadcasts at their leisure
More than 22 million American adults own iPods or MP3 players and 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. That amounts to more than 6 million adults who have tried this new feature that allows internet “broadcasts” to be downloaded onto their portable listening device.
The term “podcasting” emerged in 2004, as people combined the words “iPod” and “broadcasting.” Podcast listeners typically download audio files from the Web onto a computer, transfer the files to a digital audio player (like an iPod), and listen at their leisure. Often, the audio files are posted online in a way that allows software on a person’s computer to detect and download new podcasts automatically (generally via RSS) for transfer to a portable player.
The new findings come from a national phone survey of adults by the Pew Internet & American Life Project conducted between February 21 and March 21, 2005. In all, 2,201 people were interviewed, including 208 owners of iPods or MP3 players. The margin of error on the full sample is plus or minus two points and on the MP3 player sample is plus or minus 7.5 points. Those under age 18 were not part of this survey.
iPod and MP3 Player ownership
Some 11% of American adults say they own an iPod or other type of MP3 player. That amounts to over 22 million people.
FULL REPORT FROM PEW INTERNET & AMERICANLIFE PROJECT
podOmatic Podcast Portal: Make it, get it, go!
podOmatic Podcast Portal: Make it, get it, go!
Welcome to podOmatic, the easiest place to Create, Find, and Send podcasts and videocasts.
Welcome to podOmatic, the easiest place to Create, Find, and Send podcasts and videocasts.
- Just released: Record video on podOmatic!
- Get your podcast in iTunes and Yahoo! for free.
- Use our podcatcher to download podcasts.
Premiumbeat.com
Deux associés québécois lancent Premiumbeat.com, un service qui permet aux agences de marketing interactif de magasiner rapidement des compositions musicales libres de droit.
Le site conçu par Martin Laliberté de Scalpel Design offre des licences d'utilisation où l'utilisateur ne paie qu'une fois pour un usage illimité. Tous les fichiers musicaux sont disponibles directement sur le site pour un téléchargement instantané. Les musiciens qui contribuent au site proviennent tous à ce jour du Québec.
Premiumbeat.com n'est disponible qu'en anglais, une version française étant prévue au cours de l'année.
"Voilà huit ans que je travaille en multimédia. Je recherche toujours de la bonne musique pour mes projets. J'ai donc eu l'idée de créer un site Web qui répondrait à mes attentes, puis d'en faire profiter tous ceux qui travaillent dans le même domaine", dit François Arbour, cofondateur de Premiumbeat.com avec Gilles Arbour.
BBC - The Feed Factory - Home
BBC - The Feed Factory - Home
Welcome to the Feed Factory
This site – the Feed Factory – is an introduction to the RSS feeds that are available from bbc.co.uk. You can use the Feed Finder on the left of this page to find some of our recommended feeds from across the bbc.co.uk site. When you are browsing around bbc.co.uk, if there's a feed available, you will see the RSS logo (below) somewhere on the page.
You can click this logo to get hold of the feed.
e-Pub : les meilleures campagnes de l'année 2005
e-Pub : les meilleures campagnes de l'année 2005
| 10 campagnes qui ont marqué 2005 : IBM, Sony PSP, Brahma, Dyson, Transatlantys, Opel Zafira, Warner Bros, Vauxhall, Sprite et Peugeot. (23/12/2005) |
Vodcast from BMW
Vodcast from BMW
Vodcasting.
A Vodcast is the delivery of on-demand video content. Vodcasting is similar to Podcasting except instead of audio on demand its video content on demand.
Vodcasts can be viewed on your computer using standard software such as Windows MediaPlayer and Apple Quicktime.
You can also save the video to your portable video player device such as the Sony Playstation Portable (PSP) or the Apple iPod.
Due to the amount of data that needs to be transmitted for Vodcasting we recommend you use a broadband Internet connection.
Steve Jobs keynote live from Macworld 2006 - Engadget
PHOTOCASTING!!!!
Steve Jobs keynote live from Macworld 2006 - Engadget
Steve Jobs keynote live from Macworld 2006 - Engadget
iPod and iTunes
Jobs said that Apple sold 14 million iPods this holiday season, compared to 4.5 million for the 2004 holiday season — that averaged to more than 100 sold every minute. The total number of iPods Apple has sold since the music play was first introduced in 2001 — 42 million.
Apple has sold 850 million songs through its iTunes Music Store. Jobs said that 3 million songs are being sold per day, worldwide — a run rate of more than 1 billion songs per year. TV show sales have been going well since they were introduced this past fall: Eight million have been sold and downloaded from iTunes since the video service went online in mid-October.
Apple’s new $49 iPod remote control sports an integrated FM tuner, making it possible for iPod users to listen to FM radio stations while they use their iPods. The station frequency is displayed on the iPod’s screen. It’s compatible with current models. It’s on sale today.
ABC Sports and ESPN content is now available through iTunes — last week’s Rose Bowl was the top-selling sports program on iTunes, said Jobs.
Jobs also used his time on the keynote stage to discuss Apple’s recent integration with Chrysler vehicles — as was recently announced, most of the new 2006 model year vehicles from Chrysler, Jeep and Dodge feature built-in iPod connectivity as an option. Forty percent of cars sold in the United States have iPod integration as an option, according to Jobs.
Blair and Cameron take the battle for voters' hearts and minds to iPods
Advertising, Marketing, Media and PR News - Brand Republic
LONDON - Politicians are abandoning the hustings and taking to podcasts to get their messages across, with Prime Minister Tony Blair and new Tory leader David Cameron each delivering their offerings this week. Tony Blair's podcast is being hosted by The Sun , which trumpets that it is the first ever podcast by a British Prime Minister, and ranks with the first radio broadcast by Stanley Baldwin in 1924, and the first television broadcast by Neville Chamberlain in 1938. Taking the form of an interview with Sun political editor George Pascoe-Watson, Blair talks for five minutes on his new "respect" policies, which aim to restore considerate behaviour to the streets of Britain and punish trouble families. But Blair has been beaten to the record of being the first British party leader to put out a podcast, with the Daily Telegraph launching a seven-minute interview with Cameron yesterday.
LONDON - Politicians are abandoning the hustings and taking to podcasts to get their messages across, with Prime Minister Tony Blair and new Tory leader David Cameron each delivering their offerings this week. Tony Blair's podcast is being hosted by The Sun , which trumpets that it is the first ever podcast by a British Prime Minister, and ranks with the first radio broadcast by Stanley Baldwin in 1924, and the first television broadcast by Neville Chamberlain in 1938. Taking the form of an interview with Sun political editor George Pascoe-Watson, Blair talks for five minutes on his new "respect" policies, which aim to restore considerate behaviour to the streets of Britain and punish trouble families. But Blair has been beaten to the record of being the first British party leader to put out a podcast, with the Daily Telegraph launching a seven-minute interview with Cameron yesterday.
Personalized Trends: a little summary of the spirit of your searches
Personalized Trends: a little summary of the spirit of your searches
The summary includes your most frequent searches and the Web sites and pages that you have visited the most. You can also see the graph of your monthly, daily and hourly activity (see image) that also shows the most popular searches in each of the strips, for example, what you search for on Mondays. There even is a section with suggestions from searches that other users with your same tastes made in Google.
It's like a little Zeitgeist (the spirit of the times) that gives us the gist of the evolution of our use of Google and its searches, and that we can stop or erase whenever we don't want our 'personal' searchs to be registered. With this new functionality, Google shows us its potential as far as personalized services are concerned by adapting them to our searching profile.
As it is said in the official blog of the company, this project was created by Yu Chen, an engineer for Google who developed a script because he was interested in the evolution of the statistics of his searches.
The summary includes your most frequent searches and the Web sites and pages that you have visited the most. You can also see the graph of your monthly, daily and hourly activity (see image) that also shows the most popular searches in each of the strips, for example, what you search for on Mondays. There even is a section with suggestions from searches that other users with your same tastes made in Google.
It's like a little Zeitgeist (the spirit of the times) that gives us the gist of the evolution of our use of Google and its searches, and that we can stop or erase whenever we don't want our 'personal' searchs to be registered. With this new functionality, Google shows us its potential as far as personalized services are concerned by adapting them to our searching profile.
As it is said in the official blog of the company, this project was created by Yu Chen, an engineer for Google who developed a script because he was interested in the evolution of the statistics of his searches.
Google Press Center: Zeitgeist
Google Press Center: Zeitgeist
| A look back at 2005 wouldn't be complete without some lists. Here are three from us to you, representing some of the most popular searches this year on Google. |
| Google.com - Top Gainers of 2005 |
 |
| 1. Myspace 2. Ares 3. Baidu 4. wikipedia 5. orkut 6. iTunes 7. Sky News 8. World of Warcraft 9. Green Day 10. Leonardo da Vinci |
| Google News - Top Searches in 2005 |
|
| 1. Janet Jackson 2. Hurricane Katrina 3. tsunami 4. xbox 360 5. Brad Pitt 6. Michael Jackson 7. American Idol 8. Britney Spears 9. Angelina Jolie 10. Harry Potter |
| Froogle - Top Searches in 2005 |
|
| 1. ipod 2. digital camera 3. mp3 player 4. ipod mini 5. psp 6. laptop 7. xbox 8. ipod shuffle 9. computer desk 10. ipod nano |
Offre d'emploi : Spécialiste en référencement (Montréal)
Offre d'emploi chez Cesart
Spécialiste en référencement (Montréal)
Appliquer sur ce poste.
Spécialiste en référencement (Montréal)
Sommaire du poste :
Le titulaire du poste sera en charge des campagnes de positionnement payant. De plus, il sera impliqué dans des projets d’indexation technique et d’analyse de sites associés aux campagnes de positionnement payant.
Responsabilités :
- Analyser les besoins des prospects et clients;
- Fournir les éléments nécessaires pour fixer les objectifs de la campagne;
- Assurer un contact permanent avec les clients et partenaires;
- Sélectionner les bons réseaux de recherche;
- Monter les campagnes;
- Optimiser quotidiennement les campagnes;
- Mesurer les résultats et s’assurer que ceux-ci sont conformes aux objectifs;
- Fournir des rapports de résultats et d’analyses aux clients;
- Proposer des solutions en fonction de l’évolution du marché et des nouvelles opportunités.
Exigences :
- Baccalauréat en marketing;
- 3 ans d’expérience en marketing interactif;
- Expertise en référencement;
- Connaissance pointue des outils de recherche sur Internet;
- Bonne connaissance du marché européen;
- Méthodique, et bien organisé;
- Curiosité intellectuelle;
- Esprit analytique;
- Excellentes habiletés en communication orale et écrite;
- Excellentes aptitudes en rédaction;
- Bilinguisme – français et anglais tant à l’oral qu’à l’écrit;
- Intérêt prononcé pour le Web et son évolution.
Appliquer sur ce poste.
Amazon's Truly Amazing Christmas List
Amazon's Truly Amazing Christmas List
Amazon.com has now been selling goods online for an impressive eleven holiday seasons, but it has never had a season like the one that is just ending. 2005 is one for the record books.
Amazon.com has now been selling goods online for an impressive eleven holiday seasons, but it has never had a season like the one that is just ending. 2005 is one for the record books.
Amazon.com set a new single-day sales record this holiday season. On December 12th more than 3.6 million items were ordered on the giant online retail site. That is 41 items per second.
All systems were definitely go.
"To our customers around the world — thank you," said an ebullient Amazon.com CEO, Jeff Bezos. "We are grateful to [you] for shopping with us this holiday season and we wish everyone a happy new year."
Around the world is right. Amazon.com shipped to over 200 countries this holiday season, and on the peak day of the season shipped over 2.7 million units, with over 99% of orders arriving in time to meet holiday deadlines worldwide.
According to Amazon.com's self-dubbed Holiday Delight-O-Meter, over 108 million items were ordered.
And what was in Amazon's bag of goodies? The most expensive item purchased was a $94,000 pair of diamond earrings. More down to earth, the company sold enough running shoes to outfit nearly every participant in this year's Boston Marathon.
The season's hot selling items ranged from Mario Party 7 for Gamecube and the Game Boy Advance SP in Pearl Blue to CDs by Enya, Diana Krall and Bruce Springsteen and the Black and Decker SS925 Storm Station All-in-one Rechargeable Power Source/Radio/Light.
Top software titles included QuickBooks Pro 2006 Financial Software for Small Business, TurboTax Total Tax Solution Deluxe 2005 with State and Adobe Photoshop Elements 4.0. Top sellers in the beauty area were philosophy candy cane shower and bubble bath, philosophy holiday rescue hot cocoa & marshmallow gift set and the Caswell-Massey 10 Product Sampler.
In DVDs, Star Wars, Episode III - Revenge of the Sith, March of the Penguins and Madagascar headed the list.
If you think shoppers were merely drawn to the Internet by low prices, then you probably did not do much shopping online this holiday season. Once most customers paid for wrapping, customized cards and special shipping, savings was the last thing on their minds.
In fact, a new study from the MIT Sloan School of Management found that the Web's ability to easily locate products, especially niche items, easily trumped price as a reason for shopping online.
"People do save money by going online, but when we compared lower prices to greater choice, we found that the value to consumers of having the extra choice was 10 times greater than the value for price alone," says the study's lead researcher, MIT Sloan School of Management professor Erik Brynjolfsson. "Consumers tend to be less price-sensitive if they are able to find a special niche product."
Anyone who frantically drove from store to store this holiday season looking for that "special" gift knows how frustrating and time-consuming shopping can be. Looking online takes a fraction of the time, and because virtual shelf space is far less expensive than brick-and-mortar stocking of low-selling items, more e-tailers carry niche items.
As a result, for many online retailers, their customer service mantra is quickly becoming, "Convenience, convenience, convenience."
Matt Cutts: Gadgets, Google, and SEO » SEO advice: url canonicalization
Matt Cutts: Gadgets, Google, and SEO » SEO advice: url canonicalization
Before I start collecting feedback on the Bigdaddy data center, I want to talk a little bit about canonicalization, www vs. non-www, redirects, duplicate urls, 302 “hijacking,” etc. so that we’re all on the same page.
Q: What is a canonical url? Do you have to use such a weird word, anyway?
A: Sorry that it’s a strange word; that’s what we call it around Google. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:
- www.example.com
- www.example.com/
- example.com
- example.com/
- www.example.com/index.html
- example.com/home.asp
But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a url, we try to pick the url that seems like the best representative from that set.
Q: So how do I make sure that Google picks the url that I want?
A: One thing that helps is to pick the url that you want and use that url consistently across your entire site. For example, don’t make half of your links go to http://example.com/ and the other half go to http://www.example.com/ . Instead, pick the url you prefer and always use that format for your internal links.
Q: Is there anything else I can do?
A: Yes. Suppose you want your default url to be http://www.example.com/ . You can make your webserver so that if someone requests http://example.com, it does a 301 (permanent) redirect to http://www.example.com. That helps Google know which url you prefer to be canonical. Adding a 301 redirect can be an especially good idea if your site changes often (e.g. dynamic content, a blog, etc.).
Q: If I want to get rid of domain.com but keep www.domain.com, should I use the url removal tool to remove domain.com?
A: No, definitely don’t do this. If you remove one of the www vs. non-www hostnames, it can end up removing your whole domain for six months. Definitely don’t do this. If you did use the url removal tool to remove your entire domain when you actually only wanted to remove the www or non-www version of your domain, do a reinclusion request and mention that you removed your entire domain by accident using the url removal tool and that you’d like it reincluded.
Q: I noticed that you don’t do a 301 redirect on your site from the non-www to the www version, Matt. Why not? Are you stupid in the head?
A: Actually, it’s on purpose. I noticed that several months ago but decided not to change it on my end or ask anyone at Google to fix it. I may add a 301 eventually, but for now it’s a helpful test case.
Q: So when you say www vs. non-www, you’re talking about a type of canonicalization. Are there other ways that urls get canonicalized?
A: Yes, there can be a lot, but most people never notice (or need to notice) them. Search engines can do things like keeping or removing trailing slashes, trying to convert urls with upper case to lower case, or removing session IDs from bulletin board or other software (many bulletin board software packages will work fine if you omit the session ID).
Q: Let’s talk about the inurl: operator. Why does everyone think that if inurl:mydomain.com shows results that aren’t from mydomain.com, it must be hijacked?
A: Many months ago, if you saw someresult.com/search2.php?url=mydomain.com, that would sometimes have content from mydomain. That could happen when the someresult.com url was a 302 redirect to mydomain.com and we decided to show a result from someresult.com. Since then, we’ve changed our heuristics to make showing the source url for 302 redirects much more rare. We are moving to a framework for handling redirects in which we will almost always show the destination url. Yahoo handles 302 redirects by usually showing the destination url, and we are in the middle of transitioning to a similar set of heuristics. Note that Yahoo reserves the right to have exceptions on redirect handling, and Google does too. Based on our analysis, we will show the source url for a 302 redirect less than half a percent of the time (basically, when we have strong reason to think the source url is correct).
Q: Okay, how about supplemental results. Do supplemental results cause a penalty in Google?
A: Nope.
Q: I have some pages in the supplemental results that are old now. What should I do?
A: I wouldn’t spend much effort on them. If the pages have moved, I would make sure that there’s a 301 redirect to the new location of pages. If the pages are truly gone, I’d make sure that you serve a 404 on those pages. After that, I wouldn’t put any more effort in. When Google eventually recrawls those pages, it will pick up the changes, but because it can take longer for us to crawl supplemental results, you might not see that update for a while.
Hot Handsets
Hot Handsets
Motorola RAZR and Sanyo SCP-8200 users are big on mobile content, according to a new survey from M:Metrics.
Motorola RAZR and Sanyo SCP-8200 users are big on mobile content, according to a new survey from M:Metrics.
Why are the owners of these phones so keen on mobile applications and downloading mobile content? In a November study, M:Metrics' chief product architect and senior analyst Seamus McAteer posits some reasons: "The Sanyo SCP-8200 has the highest conversion rate in the industry thanks to Sprint's clean implementation of browser-based services, and the RAZR's large, bright LCD promotes use of browser-based services and game downloading. Furthermore, given the cache of the RAZR as a stylish handset, RAZR owners are more likely to accentuate the statement they make with their handset with the latest tones."
But it seems logical as well that those who are willing to shell out extra money for fancy mobile phones have the means and the interest in using those phones for advanced wireless features from ringtone downloads to obtaining news through mobile Internet connections.
The Motorola RAZR is not the only phone from the company to see extensive mobile content access from its users. The four most popular phone among mobile data users are all made by Motorola, according the M:Metrics. The Motorola RAZR has the second highest rate of conversion to use of mobile data services. It is beaten only by Sanyo's SCP-8200; 50% of the users of this phone convert to using data as well as voice functions on their phone.
Motorola has a commanding place in the US mobile phone market in general. Data from NPD Group indicate that with a 30% share of sales in the third quarter of 2005, Motorola accounted for twice as many sales as LG or Nokia. Although the Nokia 6010 was the second best selling handset in the US during Q3 2005, just 15.4% of its users accessed mobile content. As M:Metrics notes, this phone is marketed to prepaid and lower-spending consumers, groups that make much less of mobile Internet content.
Text messaging remains the most popular mobile data activity by far. Although ringtones and mobile gaming get a lot of attention from providers and the press, more users simply use their phones to get news or information through a wireless browser than either of those activities (in fact, only 3.1% of users downloaded games according to M:Metrics, compared to 10.2% who sought news).
For more information on how mobile phone users are accessing the advanced capabilities of their phones, read eMarketer's Mobile Entertainment: The Rise of the Very Small Screen report.
Online Retail Lessons from The Holiday Season
Online Retail Lessons from The Holiday Season
Early figures on the number of online shoppers and the level of sales this holiday season are coming in. They are looking positive but there are a few implications that should not be overlooked.
Early figures on the number of online shoppers and the level of sales this holiday season are coming in. They are looking positive but there are a few implications that should not be overlooked.
The early online shopping numbers for the 2005 holiday season are unquestionably good. According to figures just released by comScore Networks, sales from November 1st to December 21st totalled $17.5 billion, a 24% increase over the same period last year.
The "Holiday eSpending Report," from Nielsen//NetRatings, Goldman Sachs and Harris Interactive reported similar figures, finding that from October 29th to December 25th holiday spending reached $25 billion, a 25% increase over last year's numbers.
In addition, the report found that 54% of online shoppers had finished buying by December 16th. Conversely, by December 16th 10% had not even begun to shop.
Apparel was the number one category with $4.7 billion in sales. Hardware and computer peripherals and consumer electronics each accounted for $3.7 billion in sales. Books and toys/video games made the top five product categories, accounting for $2.2 billion and $1.4 billion in sales respectively.
The report also found that the majority of holiday shoppers were satisfied with their shopping experiences. Overall 70% said felt "very" or "somewhat satisfied." Only 5% said they were either "very dissatisfied" or "somewhat dissatisfied."
These finding do not, however, jibe with a study from ForeSee Results. That firm's "Holiday Shopping Satisfaction Benchmark" study found that the week of December 12th through 18th saw a fall in customer satisfaction of 0.6 percentage points to a satisfaction score of 77.8%. Not a horrendous drop, but a trend in the wrong direction.
Two other attitude measures dipped during the same period. Customer propensity to return to a retailer's site fell 0.8% and the likelihood for an online shopper to recommend an e-commerce site fell 0.6%.
"We saw a similar dip in overall satisfaction, search and ordering process last year, so this isn't a surprise," said Larry Freed, CEO of ForeSee Results. "As we approach the holiday shipping deadline, pressured online shoppers are having a tougher time of finding the products they want and ordering the merchandise in time."
By contrast, this Fall there has been a slow, but steady increase in overall customer satisfaction with online retail sites.
When it comes to making the online shopping experience better, e-tailers have to be aware of shoppers don't like about online shopping.
A new survey from Hostway discovered that consumers' major peeves about retail websites were pop-up advertising (34.9%), registration log-on pages (16.7%), software installation (15.7%) and slow-loading pages (9.1%).
More than 70% of consumers in the survey reported that they were unlikely to purchase from, or even return to, a website after encountering these annoyances. Since only 25% would bother to report they were upset by the tactics, online retailers are often unaware of the fact that they are losing business.
Or, as Ecommerce Times wrote: "[These] results might be bad news for businesses that rely on these tactics to encourage, track or engage their current and potential customers."
For more helpful information on this subject, read eMarketer's Targeting Online Customers report.
Online Ad Growth Accelerates, Outpacing Newspaper, TV Spending
Online Ad Growth Accelerates, Outpacing Newspaper, TV Spending
Dec. 28 (Bloomberg) -- The move to online advertising is happening faster than analysts anticipated as companies devote more of their budgets to the Internet than traditional media.
The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo! Inc., Credit Suisse First Boston analyst Heath Terry said in a research report. He had previously forecast 21 percent growth.
Sales of online ads that have animation, sound or interactive features will jump 66 percent next year to become the fastest growing area of Web ads, Credit Suisse predicts. Yahoo, the most-visited Web site, and No. 1 search-engine Google are winning business at the expense of publishers and broadcasters.
Read full Article on Bloomberg
Dec. 28 (Bloomberg) -- The move to online advertising is happening faster than analysts anticipated as companies devote more of their budgets to the Internet than traditional media.
The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo! Inc., Credit Suisse First Boston analyst Heath Terry said in a research report. He had previously forecast 21 percent growth.
Sales of online ads that have animation, sound or interactive features will jump 66 percent next year to become the fastest growing area of Web ads, Credit Suisse predicts. Yahoo, the most-visited Web site, and No. 1 search-engine Google are winning business at the expense of publishers and broadcasters.
Read full Article on Bloomberg
2005 in Review: The Top Search Industry Stories of the Year
2005 in Review: The Top Search Industry Stories of the Year
By Danny Sullivan, Editor
December 29, 2005
Search caught fire last year, with new tools, services and virtually constant activity. Here's a look back at some of the most memorable themes and trends of the past year year.
Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search covers many of the things I said would be coming over this year which have gathered pace, especially the idea of the major players being our "search utilities" or "search providers" that we turn to for any search need, not just web search.
Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe? covers a crucial issue of those who helped build up the search market feeling like the search engines themselves now want to push them aside -- and the danger the search engines themselves may face in doing so. Google Separates Bids For Search & Contextual Ads illustrates how Google took three years later, to finally do what advertisers asked it to do from the very beginning. New Google AdWords Site Targeting Allows Advertisers To Pick & Choose is another long desired feature that finally came -- but even more control is still needed by advertisers from both Google and Yahoo, the industry leaders. Google AdSense For Domains Program Overdue For Reform -- And Yahoo & Microsoft Should Also Take Note also shows this, as well. Yahoo Apologizes For Ad Management Problems; Issues Case-By-Case Refunds covers the company that kicked off paid search -- Yahoo-absorbed Overture -- needing to make improvements. Meanwhile, Click Fraud Suit Names Google, Yahoo & Other Search Companies covers some old concerns not having gone away and instead entering the courtroom.
SEOers & Webmasters Get Perks, Need More: Google Base Live, Accepting Content, Google Sitemaps Expands To Give Query & Indexing Stats!, Yahoo Site Explorer Live: New Way To See All Your Pages, Links, Yahoo Bulk Submit Now Live, New "Google Sitemaps" Web Page Feed Program, Yahoo Search Issues Index Weather Report and Google, Yahoo, MSN Unite On Support For Nofollow Attribute For Links all cover the pretty phenomenal moves this year for the search engines to give site owners more control and new tools over how they are indexed. But there's much more that needs to come as Revisiting Hijacking & Redirects: Moving To A Solution and Proposed Search Engine Standard For Titles & Descriptions show as only two examples.
SEO Isn't A Criminal Activity: Worthless Shady Criminals: A Defense Of SEO covers why there are so many reasons everyone should embrace SEO yet it's become so twisted and disrespected in some quarters especially by those who should embrace it. Related is Can We Agree Automated Comment & Link Posting Is A Bad Thing? which covers a tactic that even some of the most aggressive search marketers hate and how a more common voice against it, even if it doesn't stop the tactic, might help the SEO reputation problem.
Search Gets Personalized: Google Personalized Search Leaves Google Labs and Yahoo Integrates Personal & Social Search with MyWeb 2.0 both show how personalized search results aren't just talk but here and now on the major players, real new third-generation leaps after on-the-page and link analysis. But search ads will also get personalized, as AlmondNet Debuts "Post-Search" Search Behavioral Ad Network covers as one example. As search engines learn more about us, Better Search Privacy Needs Addressing Overall covers why more reassurance of protection is needed.
The Link Economy: Yahoo's Jeremy Zawodny Caught In Link Selling Debate, Google's Matt Cutts On Link Selling: Sites Might Not Pass Reputation; Buyers Might Get Targeted More, O'Reilly In Debate Over Link Selling, Stanford Daily Removes Paid Links cover how the "no no" tactic of buying links has probably become more acceptable as the "link economy" the search engines themselves built won't be denied.
Establishing New Trust Signals In Search: Moving To Trusted Links & The Link Election Model, MSN Search Gets Neural Net/RankNet Technology & (Potentially) Awesome New Search Commands, Yahoo My Web: An eBay For Knowledge all cover how if the link economy means you can't take links at face value, search engines are looking at new ways to develop trusted links or other trusted sources to know what's best and good on the web.
Moving Toward Better Search Metrics: End Of Size Wars? Google Says Most Comprehensive But Drops Home Page Count covers a move that maybe, just maybe shows that we'll finally be moving on to seek new metrics to assess search engines by.
Terrible Misunderstandings Of Google Book Search: The Difference Between Google Print & Google Library covers the fundamental differences that many people are simply overlooking between Google's cooperative, voluntary programs with publishers and the controversial library scanning program. They are entirely different creatures, and anyone commenting on them should understand this. Sadly, too few do. Google Book Search "Hack" Just Normal Operation covers even more common confusion.
Book Search Enters New Era: Microsoft Announces MSN Book Search; Joins Open Content Alliance, A New Digital Library Alliance Makes its Debut, Germany: Publishers Plan Online Book Service, Details about Europe's i2010 Digital Libraries Program Emerge and European Libraries Back Alternative To Google Library Project are all examples that cover how despite some controversial parts of Google Book Search, the service has spurred unprecedented and welcomed renewed activity on digitizing the world's knowledge that remains mostly locked up inside of unsearchable books. But France, Google & The Need for Digitization Project Cooperation covers how sadly, perhaps more cooperation rather than competition is in order.
Google Doing Too Much? They're doing print ads, Google Publication Ads Site & More On Print Ads; WiFi, Google Bidding To Provide Free Wi-Fi To San Francisco; building the stealth portal, Google's Philosophical Ten True Things Not So True Anymore? & Google Launches My Google-Style Personalized Home Page and much, much more. But all this activity makes people wonder if they are finishing things properly or losing focus on the core search that made them what they are. Google Regains Its Hijacked Listing; This Was A Big Deal, Folks!, Major Security Flaw With Google Sitemaps Stats, Google Losing Consistency As It Continues To Experiment With Results and NYT On Yahoo's US Gains & Google's Endless Betas are all examples of that. Others worry that to build deals or grow revenue they are going to sell out or step upon the rights of others as Google SEO Support Given To Advertisers, Google SEO Support Given To Advertisers, Google Toolbar's AutoLink & The Need For Opt-Out, Revisiting The "No Banners On Google" Declaration and Google Base Switches To Force All Searchers Through Jump Pages all illustrate.
Year Of The Map: New Google Maps Now Live covers what ushered in a new chapter of search, the idea that maps can be cool, fun and a useful new way to find local information rather than the standard ten links on a page. Google Debuts Satellite Images upped the stakes with imagery that while isn't that crucial sure can be fun. Windows Live Local Beta is Now Online; Some Global Imagery Also Added has MSN meeting the challenge, and Yahoo Local Expands With City Pages & More User Reviews taking high quality local info into maps as well. Saturday Night Live Skit Mentions MapQuest, Yahoo Maps and Google Maps is a great way to close out the year -- maps so cool they make a SNL skit.
Search Duoism Ends: Google and Yahoo have been the big two voices in search. MSN To Launch Its Own Paid Listings Program & MSN Search Officially Switches To Its Own Technology cover MSN solidifying itself as a new voice of its own. Ask Jeeves already had its own voice on the editorial listings side but New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct covers it staking out its own paid listings. The year started with two major places to buy search ads; it ends with four. It started with three major editorial search voices; it also ends with four.
Where's The Blog Search?: Google Launches Industrial Strength Blog Search and Yahoo Integrates News, Blogs & Flickr Search Results cover the two major search engines finally getting blog search going, yet the entries are suprisingly light. Problems With Splogs & Time-Based Searching covers some of the challenges good blog search faces. Will the majors step up more?
By Danny Sullivan, Editor
December 29, 2005
Search caught fire last year, with new tools, services and virtually constant activity. Here's a look back at some of the most memorable themes and trends of the past year year.
Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search covers many of the things I said would be coming over this year which have gathered pace, especially the idea of the major players being our "search utilities" or "search providers" that we turn to for any search need, not just web search.
Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe? covers a crucial issue of those who helped build up the search market feeling like the search engines themselves now want to push them aside -- and the danger the search engines themselves may face in doing so. Google Separates Bids For Search & Contextual Ads illustrates how Google took three years later, to finally do what advertisers asked it to do from the very beginning. New Google AdWords Site Targeting Allows Advertisers To Pick & Choose is another long desired feature that finally came -- but even more control is still needed by advertisers from both Google and Yahoo, the industry leaders. Google AdSense For Domains Program Overdue For Reform -- And Yahoo & Microsoft Should Also Take Note also shows this, as well. Yahoo Apologizes For Ad Management Problems; Issues Case-By-Case Refunds covers the company that kicked off paid search -- Yahoo-absorbed Overture -- needing to make improvements. Meanwhile, Click Fraud Suit Names Google, Yahoo & Other Search Companies covers some old concerns not having gone away and instead entering the courtroom.
SEOers & Webmasters Get Perks, Need More: Google Base Live, Accepting Content, Google Sitemaps Expands To Give Query & Indexing Stats!, Yahoo Site Explorer Live: New Way To See All Your Pages, Links, Yahoo Bulk Submit Now Live, New "Google Sitemaps" Web Page Feed Program, Yahoo Search Issues Index Weather Report and Google, Yahoo, MSN Unite On Support For Nofollow Attribute For Links all cover the pretty phenomenal moves this year for the search engines to give site owners more control and new tools over how they are indexed. But there's much more that needs to come as Revisiting Hijacking & Redirects: Moving To A Solution and Proposed Search Engine Standard For Titles & Descriptions show as only two examples.
SEO Isn't A Criminal Activity: Worthless Shady Criminals: A Defense Of SEO covers why there are so many reasons everyone should embrace SEO yet it's become so twisted and disrespected in some quarters especially by those who should embrace it. Related is Can We Agree Automated Comment & Link Posting Is A Bad Thing? which covers a tactic that even some of the most aggressive search marketers hate and how a more common voice against it, even if it doesn't stop the tactic, might help the SEO reputation problem.
Search Gets Personalized: Google Personalized Search Leaves Google Labs and Yahoo Integrates Personal & Social Search with MyWeb 2.0 both show how personalized search results aren't just talk but here and now on the major players, real new third-generation leaps after on-the-page and link analysis. But search ads will also get personalized, as AlmondNet Debuts "Post-Search" Search Behavioral Ad Network covers as one example. As search engines learn more about us, Better Search Privacy Needs Addressing Overall covers why more reassurance of protection is needed.
The Link Economy: Yahoo's Jeremy Zawodny Caught In Link Selling Debate, Google's Matt Cutts On Link Selling: Sites Might Not Pass Reputation; Buyers Might Get Targeted More, O'Reilly In Debate Over Link Selling, Stanford Daily Removes Paid Links cover how the "no no" tactic of buying links has probably become more acceptable as the "link economy" the search engines themselves built won't be denied.
Establishing New Trust Signals In Search: Moving To Trusted Links & The Link Election Model, MSN Search Gets Neural Net/RankNet Technology & (Potentially) Awesome New Search Commands, Yahoo My Web: An eBay For Knowledge all cover how if the link economy means you can't take links at face value, search engines are looking at new ways to develop trusted links or other trusted sources to know what's best and good on the web.
Moving Toward Better Search Metrics: End Of Size Wars? Google Says Most Comprehensive But Drops Home Page Count covers a move that maybe, just maybe shows that we'll finally be moving on to seek new metrics to assess search engines by.
Terrible Misunderstandings Of Google Book Search: The Difference Between Google Print & Google Library covers the fundamental differences that many people are simply overlooking between Google's cooperative, voluntary programs with publishers and the controversial library scanning program. They are entirely different creatures, and anyone commenting on them should understand this. Sadly, too few do. Google Book Search "Hack" Just Normal Operation covers even more common confusion.
Book Search Enters New Era: Microsoft Announces MSN Book Search; Joins Open Content Alliance, A New Digital Library Alliance Makes its Debut, Germany: Publishers Plan Online Book Service, Details about Europe's i2010 Digital Libraries Program Emerge and European Libraries Back Alternative To Google Library Project are all examples that cover how despite some controversial parts of Google Book Search, the service has spurred unprecedented and welcomed renewed activity on digitizing the world's knowledge that remains mostly locked up inside of unsearchable books. But France, Google & The Need for Digitization Project Cooperation covers how sadly, perhaps more cooperation rather than competition is in order.
Google Doing Too Much? They're doing print ads, Google Publication Ads Site & More On Print Ads; WiFi, Google Bidding To Provide Free Wi-Fi To San Francisco; building the stealth portal, Google's Philosophical Ten True Things Not So True Anymore? & Google Launches My Google-Style Personalized Home Page and much, much more. But all this activity makes people wonder if they are finishing things properly or losing focus on the core search that made them what they are. Google Regains Its Hijacked Listing; This Was A Big Deal, Folks!, Major Security Flaw With Google Sitemaps Stats, Google Losing Consistency As It Continues To Experiment With Results and NYT On Yahoo's US Gains & Google's Endless Betas are all examples of that. Others worry that to build deals or grow revenue they are going to sell out or step upon the rights of others as Google SEO Support Given To Advertisers, Google SEO Support Given To Advertisers, Google Toolbar's AutoLink & The Need For Opt-Out, Revisiting The "No Banners On Google" Declaration and Google Base Switches To Force All Searchers Through Jump Pages all illustrate.
Year Of The Map: New Google Maps Now Live covers what ushered in a new chapter of search, the idea that maps can be cool, fun and a useful new way to find local information rather than the standard ten links on a page. Google Debuts Satellite Images upped the stakes with imagery that while isn't that crucial sure can be fun. Windows Live Local Beta is Now Online; Some Global Imagery Also Added has MSN meeting the challenge, and Yahoo Local Expands With City Pages & More User Reviews taking high quality local info into maps as well. Saturday Night Live Skit Mentions MapQuest, Yahoo Maps and Google Maps is a great way to close out the year -- maps so cool they make a SNL skit.
Search Duoism Ends: Google and Yahoo have been the big two voices in search. MSN To Launch Its Own Paid Listings Program & MSN Search Officially Switches To Its Own Technology cover MSN solidifying itself as a new voice of its own. Ask Jeeves already had its own voice on the editorial listings side but New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct covers it staking out its own paid listings. The year started with two major places to buy search ads; it ends with four. It started with three major editorial search voices; it also ends with four.
Where's The Blog Search?: Google Launches Industrial Strength Blog Search and Yahoo Integrates News, Blogs & Flickr Search Results cover the two major search engines finally getting blog search going, yet the entries are suprisingly light. Problems With Splogs & Time-Based Searching covers some of the challenges good blog search faces. Will the majors step up more?
The Future of Music - music industry, music business, marketing, free MP3 downloads
http://www.futureofmusicbook.com
Berklee College of Music Launches Online Music Business Certificate Program for the Future
Berklee College of Music Launches Online Music Business Certificate Program for the Future
Push versus Pull
New Formats for Music Lifestyles
Digital Sales Fail to Live up to Expectations
Berklee College of Music Launches Online Music Business Certificate Program for the Future
Berklee College of Music Launches Online Music Business Certificate Program for the Future
Push versus Pull
New Formats for Music Lifestyles
Digital Sales Fail to Live up to Expectations
Royalty Free Music
Premiumbeat.com is proud to offer high quality royalty free music created exclusively for us by a team of gifted professional musicians and composers.
All our music tracks are guaranteed 100% Copyright Clean by our musicians. You can purchase music from our library with complete confidence.
The Future of the Mobile Handset
The Future of the Mobile Handset.
Strategy report by the Boston Consulting Group.
Download full report here.
Strategy report by the Boston Consulting Group.
Download full report here.
A Wake Up Call for Europe – IT Sector Competitiveness
This document reviews the competitiveness of Europe’s technology sector in a global context. Produced in co-operation with the Economist Intelligence Unit, the aim of this study was to analyze the strengths and weaknesses of Europe’s information technology firms. The report was based on a survey of 126 IT managers from around the globe conducted in September 2005.
Download full KPMG report.
Download full KPMG report.
AlterNet: The Real Costs of a Culture of Greed
AlterNet: The Real Costs of a Culture of Greed: "iven all this, it is no surprise that leaders, from the White House on down, haven't done right by the people of New Orleans and the rest of the region, before and after what insurance companies insultingly call an 'act of God.'
Fact is, most of them, and especially our president, just don't care about the people who can't afford to attend political fundraisers or pay for high-priced lobbyists. No, these folks are supposed to be cruising on the rising tide of a booming, unregulated"
Fact is, most of them, and especially our president, just don't care about the people who can't afford to attend political fundraisers or pay for high-priced lobbyists. No, these folks are supposed to be cruising on the rising tide of a booming, unregulated"
What Blogs, Podcasts, Feeds Mean to Bottom Line
What Blogs, Podcasts, Feeds Mean to Bottom Line: "he average consumer of blogs, RSS/XML feeds and Podcasts is male, earns big bucks and, in the case of Podcasts, is a youngster—all good to know if your company is thinking about jumping into the blogosphere, according to new research from Jupiter Research."
Add RSS to Your Marketing Mix
Add RSS to Your Marketing Mix: "Only 5 to 10 percent of Internet users have actually tried RSS (define).
So why is RSS getting such high visibility? One reason is early
adopters are a demographically desirable, technically savvy,
information-centric audience. More important, RSS allows you to promote
through a consumer-initiated content feed users sign up for and, hence,
actually want."
So why is RSS getting such high visibility? One reason is early
adopters are a demographically desirable, technically savvy,
information-centric audience. More important, RSS allows you to promote
through a consumer-initiated content feed users sign up for and, hence,
actually want."
This Round's on Satan
Suggestively kinky in-bar posters and placemats from DiMassimo Carr are intended to connect the dots with Duvel, a blonde Belgian ale with a kick.
According to the creative team of Sandy Weber Neidhart and Kevin Gentile, Duvel means devil in Flemish, and the premium-priced brew lives up to its name with an alcohol content of 8.5%. "It's a sensuous experience meant to be savored, and the 'Repent tomorrow' tagline invites consumers to let go and indulge, not only in Duvel but in their whole approach to the evening," they add. Then they pour on the beer porn: "Duvel is a very engaging beer, from the ritualistic slow pour, which creates an unusually large, lustrous head, to the signature swirl of bubbles that continually rise from the bottom of the glass." So in three ads there's a pair of one-guy, two-girl threesomes; we don't have to ask who the target is. "Yes, the beer is targeted more to men than women," they note. "However, the ads are really aimed at anyone who is open-minded enough to try new things." Like foreplay with an eggbeater. "Part of the fun of this campaign is that it's open to interpretation. If you see anything unorthodox going on here, that's all you, my friend." Oh, come on. Isn't it obvious the plunger is for removing the corn on the cob?
"
Vive la Pub Virale 3M
“3M recently completed an amazing poster-stunt in Vancouver, Canada. They prepped a bus shelter ad with a 3M product called Scotchshield, a see-through film that you can apply to glass which makes it near bulletproof, and filled the postersite with lots of play money, and 500 real Canadian dollars for good measure.
After that they could just sit back and watch the mayhem.
As passers by did their best to put the Scotchshield to the test, kicking the glass, taking sledgehammers to the glass and going all sorts of crazy over it, the glass withstood the pressures and did not budge. It did not break, it could not be broken. Shame one can't say the same about the aluminum frame which was breached, at that point security guards called a time-out as that was cheating. Canadian local and national news shows reported on all the crazy attempts to get into the poster for the cash, all in all 3M got a lot of press for their money - remember there was only 500 real dollars in there and a single poster site was rented for only one day.”
HTML organic
Application Web Flash fait pousser des fleurs virtuelles basées sur les URL que vous lui donnez.
Fruits, branches et couleur montrent la popularité du site.
Une vrai concours de beauté...
Voici la fleur IDNTT
2046, Wong Kar-Wai
Un écrivain pensait écrire sur l'avenir alors qu'en fait c'était sur le passé . Dans son roman, un mystérieux train partait de temps en temps pour l'an 2046 . Tous ceux qui montaient dans ce train voulaient retrouver leurs souvenirs perdus...
Mais personne n'était jamais revenu de 2046. Seul un d'entre eux avait fait le choix d'en repartir et de changer .
Clip et Critique
PARIS PREMIERE - Vid�: "Voir le clip dans realplayer"
Y'a rien que des mensonges dans les films
Fullscreen QTVR Panorama : Tribute in Light to honor victim of 9/11 terrorist attacks -
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