Online Ad Growth Accelerates, Outpacing Newspaper, TV Spending
Dec. 28 (Bloomberg) -- The move to online advertising is happening faster than analysts anticipated as companies devote more of their budgets to the Internet than traditional media.
The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo! Inc., Credit Suisse First Boston analyst Heath Terry said in a research report. He had previously forecast 21 percent growth.
Sales of online ads that have animation, sound or interactive features will jump 66 percent next year to become the fastest growing area of Web ads, Credit Suisse predicts. Yahoo, the most-visited Web site, and No. 1 search-engine Google are winning business at the expense of publishers and broadcasters.
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