Radu Zmeureanu -Interactive-Hyperactive-

Hello and welcome to my blog. Here I will share with you my passion about design, the internet, communications, branding and what talented amazing people are creating everyday.

WHAT IS WEB STRATEGY?

WEB STRATEGY:

  • IS NOT ADVERTISING.
  • IS NOT TECHNOLOGY.
  • IS AN ONGOING PROCESS.
  • IS ABOUT NUMBERS.
  • IS ABOUT BRANDING.
  • IS NOT RESERVED TO STRATEGISTS.
  • IS ABOUT LOOKING AT WHAT IS ALREADY HAPPENING, BUT NOT BEING PARALYZED BY IT.
  • IS MUCH EASIER IF YOU ARE CREATIVE.
  • IS TOO IMPORTANT TO BE ONLY ONE THING.
  • IS ABOUT OBJECTIVES AND CLARITY.
  • IS ADMITTING YOU HAVE NO IDEA SOMETIMES.
  • IS NOT TACTICS, BUT THE RELEVANCE OF THESE AND THE EFFICIENCY BY WHICH THEY ACCOMPLISH THEIR GOALS.
  • IS NOT AN ACRONYM.
  • IS NOT MEDIA-BUYING.
  • WILL QUESTION THE RELEVANCE OF YOUR BUSINESS STRUCTURE.
  • IS A DEATH SENTENCE TO MANY BUSINESSES.
  • IS COMMON SENSE.
  • DOESNT COST A LOT.
  • IS NOT SOCIAL MEDIA, SEARCH, NEWSLETTERS OR WEBSITES.
  • IS ABOUT CREATING, PLANNING AND EXECUTING.
  • IS TYING LOOSE ENDS AND CUTTING STUPIDITY.
  • IS BEING COHERENT AND HUMBLE.
  • IS STILL ABOUT NUMBERS BECAUSE SOMETIMES IT COSTS A LITTLE MONEY.
  • IS ABOUT LOOKING AT THE MANY, AND CRYSTALIZING THE SINGLE IDEA.
  • IS ABOUT TAKING SYMPTOMS APART AND UNDERSTANDING THEIR PROCESS.
  • IS TAKING A STAND AND ASSUMING THE RISKS.
  • REQUIRES DECISION-MAKING AND ACTIONS.
    • at 12:30 AM

    6 comments:

    1. It's 13" away from my face.

      ReplyDelete

    2. STRATEGY IS TAKING A STAND AND ASSUMING THE RISKS.

      Personnellement, je crois que c'est sur ce point que c'est difficile pour les dirigeants des petites entreprises. Les "risques" dont tu parles n'ont pas la même portée selon qu'il s'agisse d'une petite PME ou d'une moyenne PME.

      Sur le web, on peut mieux mesurer qu'ailleurs, mais on ne peut pas tout mesurer et donc, il est très difficile d'assurer au client qu'il reverra la couleur de l'argent investira.

      Le défi est de faire comprendre aux entrepreneurs que lorsque le budget est maigre, la planification doit prendre une plus grande place (en proportion) afin d'identifier les étapes de production les plus rentables.

      J'ajouterais donc à la liste : WEB STRATEGY IS ABOUT KNOWING AND UNDERSTANDING WHERE YOUR MONEY GOES. Mais, bon, ça rejoint évidemment la 17e "IS COMMON SENSE"...

      Excellent article!

      ReplyDelete

    3. love those one :
      IS ABOUT OBJECTIVES AND CLARITY.
      WILL QUESTION THE RELEVANCE OF YOUR BUSINESS STRUCTURE.
      IS ABOUT NUMBERS.

      I would add:
      is not about technology
      is about giving a vision
      is about website optimization
      is about website business model

      ReplyDelete

    4. Thanks for the comments guys!!!

      @Guillaume: Merci pour des très bon points. L'impact des risques pour des PME peuvent rendre la prise de décision plus difficile. Toutefois, le risque associé à l'inaction est aussi quantifiable et l'impact mesurable. Le confort aux risques associés à la prise de décision doit être entièrement accepté par la culture d'entreprise et cohérente avec les autres "chantiers" en cours.

      Effectivement le "COMMON SENSE" devient un redirect catch-all, même s'il devrait être le premier de la liste. J'ai peut-être oublié le "...IS NOT THE HIPPO" ;-)

      @Jean Sébastien: Thanks a lot for your comments! Right on! I'll add those in the list for sure. Except for the technology one...which was 2nd on my list, hehehe. Cheers!

      ReplyDelete

    5. Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.

      ReplyDelete

    6. Excellent pieces. Keep posting such kind of information on your blog. I really impressed by your blog.

      ReplyDelete

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