WHAT IS WEB STRATEGY?

WEB STRATEGY:

IS NOT ADVERTISING.

IS NOT TECHNOLOGY.

IS AN ONGOING PROCESS.

IS ABOUT NUMBERS.

IS ABOUT BRANDING.

IS NOT RESERVED TO STRATEGISTS.

IS ABOUT LOOKING AT WHAT IS ALREADY HAPPENING, BUT NOT BEING PARALYZED BY IT.

IS MUCH EASIER IF YOU ARE CREATIVE.

IS TOO IMPORTANT TO BE ONLY ONE THING.

IS ABOUT OBJECTIVES AND CLARITY.

IS ADMITTING YOU HAVE NO IDEA SOMETIMES.

IS NOT TACTICS, BUT THE RELEVANCE OF THESE AND THE EFFICIENCY BY WHICH THEY ACCOMPLISH THEIR GOALS.

IS NOT AN ACRONYM.

IS NOT MEDIA-BUYING.

WILL QUESTION THE RELEVANCE OF YOUR BUSINESS STRUCTURE.

IS A DEATH SENTENCE TO MANY BUSINESSES.

IS COMMON SENSE.

DOESNT COST A LOT.

IS NOT SOCIAL MEDIA, SEARCH, NEWSLETTERS OR WEBSITES.

IS ABOUT CREATING, PLANNING AND EXECUTING.

IS TYING LOOSE ENDS AND CUTTING STUPIDITY.

IS BEING COHERENT AND HUMBLE.

IS STILL ABOUT NUMBERS BECAUSE SOMETIMES IT COSTS A LITTLE MONEY.

IS ABOUT LOOKING AT THE MANY, AND CRYSTALIZING THE SINGLE IDEA.

IS ABOUT TAKING SYMPTOMS APART AND UNDERSTANDING THEIR PROCESS.

IS TAKING A STAND AND ASSUMING THE RISKS.

REQUIRES DECISION-MAKING AND ACTIONS.