1-SOCIAL MEDIA IS NOT MEDIA. SO STOP TREATING IT AS A MEDIUM YOU CAN BUY, AS A CHANNEL, OR A SILVER BULLET IN YOUR MARKETING PLAN. IT IS NOT A MIRACLE CURE.
2-ALL MEDIA IS SOCIAL. DUH! DON’T BELIEVE THE HYPE, THE INTERNET HAS BEEN SOCIAL FOREVER.
3-IT'S ALL ABOUT THE CONTENT DUMMY! MAKE SURE YOU KNOW WHAT YOU’RE GOING TO SAY BEFORE GETTING IT OUT THERE. IT'S NOT ADVERTISING COPY.
4-DO IT YOURSELF. DON’T TRUST “SOCIAL MEDIA EXPERTS” TO CRAFT YOUR MESSAGE AND BRING IT OUT THERE. IF YOU WANT TO BE CREDIBLE (AND TRUST ME YOU WANT THAT) DO IT YOURSELF.
5-IT’S NOT EASY. IT TAKES TIME, IT TAKES PLANNING, AND IT TAKES HONESTY.
6-IT’S NOT A MEDIA BUY, SO DON’T EXPECT IT TO BE PART OF A CAMPAIGN. IN FACT ITS NOT EVEN PART OF MARKETING. ITS PART OF YOUR PRODUCT, TREAT IS AS SUCH.
7-NO ONE WILL GIVE YOU “EVIDENCE” THAT IT WILL WORK FOR YOU. THE NUMBERS AND SUCCESS STORIES EXIST BUT THEY MAY NOT APPLY FOR YOU. YOU HAVE TO PUT IN A LOT OF WORK AND THINKING INTO THIS.
8-EXECUTION IS EVERYTHING. THE PERFECT OPPORTUNITY CAN BECOME A NIGHTMARE IF EXECUTED POORLY. MAKE SURE DOCUMENTATION, PROCESSES AND METHODOLOGY IS PARAMOUNT TO EVERYONE INVOLVED.
9-SOCIAL MEDIA IS NEITHER.
10-DON’T FOCUS ON THE VENUE, FOCUS ON THE VALUE. FACEBOOK OR TWITTER WILL NOT MAKE YOUR BRAND BETTER. FOCUS ON WHAT WILL.
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