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Landor study: Obama vs. McCain (or James Bond vs. Jack Bauer)

What if Barrack Obama was a coffee, or a car, or a computer or a beer, or even a phone, which brand would he be? Landor led a study to determine the perception of Obama, Biden, McCain and Palin if they were actual products instead of presidential brands.
Full report here you can download.

3 comments:

  1. Lol c'est trop drole !

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  2. Radu, think there was a mistake on Palin's list... Actual list is :

    Coffee: Dunkin' Donuts

    Car: A 1976 pimped & rusted Ford Pick Up with a dead dear on the top

    Computer platform: Vic 20 in 2008

    Retailer: Village des valeurs

    Internet search engine: A mouse

    Fast food: Simpsons's Moe's

    Magazine: Chasse et pêche

    Beer: Lucky Lager Strong

    Snack food: a bag of nuts

    Hotel chain: Motel Labarre on Taschereau

    Smartphone: fisher price

    Portable music device: a gazoo

    Social networking site: MyFace

    Fictional character: Sarah Palin

    ReplyDelete
  3. HAHAHAHA re: Gazoo & Motel Labarre on Taschereau!

    ReplyDelete