The web is not a media.
The web is not a destination.
The web is not an advertising medium.
The web is not technology, or worse IT.
The web is not content.
The same way Hydro Quebec is not gaming, cooking or alarm clocks.
The web is our information matrix.
It is our conscience, our past, our hopes, our dreams.
It provides tools, and extensions to speech and print.
The web will not make our life harder or easier.
The web is amoral and very organic.
Our flaws and our aspirations leave their mark and grow in this matrix.
Brands exist in this matrix.
As well as people, in forms they cannot take elsewhere.
Emotions are created and maintained.
Thoughts and information are gathered using tools.
There is no online and offline.
There is no cyber or digital.
There is no traditional or new-media.
The web is uniting humans.
Not to say a book doesn’t.
A book is paper and paper has limits.
The web has problems, and problems create fear.
The web is not the solution to all problems.
The web is not the source of all problems.
What it is, after all, is very simple:
The web is the most advanced human language .
