
A really cool brand, thats what they call Quarter Pounder in Japan. I can't believe I'm writing this, but McDonalds actually came up with an amazing concept: two Japanese concept restaurants in Shibuya and Omotesando called Quarter Pounder.
The super simple menu is: Quarter Pounder, Double Quarter Pounder, fries & drinks. Brilliant. I haven't stepped inside a McDs in over 10 years but this has me itching now. Ultra cool I have to say. By focusing the brandon a narrow and focused experience, the uber generic McDonalds manages to emerge as a cool brand. Packaging and store experience all reflecting the different image.
Read the full article in Business Week

