Sound makes all the difference
Very fun website by Ikea. The characters in the videos are controlled by the sound, the music or by your keyboard. Oddly similar to the work Grey London did for Toshiba in my last post TOSHIBA Timesculpture. Good experience through all the decors, very edgy.
http://demo.fb.se/e/ikea/comeintothecloset2/site/default.html