Digital out-of-home projecting on building

Here is an excellent spin on digital out of home projecting images on building. The projector is placed in a car and in this case, it shoots a pretty big image of a tiger on the facade of a building at night. Until now pretty simple. Right? As soon as the car moves the tiger moves at the same speed and accelerates at the same speed. The car is stopped for a red light, the tiger sits and chills until he can go again.
Haven't seen commercial executions of this yet, but the simplicity of the concept really allows digital realizations to enter the street world at a low cost. Also, gives story telling possibilities for extending a brand's interaction outside the normal sandbox of media. Is this scalable? Probably not. But it's fun and creates instant attraction.

We are elevated from the everyday reality through this element of fantasy into a world with more dimensions, possibilities and perhaps beauty.

Check out the video and more details here.