Yahoo's long-awaited - and belated - ad-serving platform update, dubbed Panama, has finally been launched. The first phase of the launch consists of a new interface; the new ranking algorithm is expected to go live early next year.
Some of Yahoo Search Marketing's U.S. advertisers have begun asking to switch to the new system, and more will be invited to migrate through early 2007, Yahoo CEO Terry Semel announced during a conference call discussing third-quarter earnings, MediaPost reports (via MarketingVOX). "We believe that through this platform we will be able to unlock the full potential of our large global user base and improve our search monetization capabilities," Semel is quoted as saying.
