Talk to Frank: anti-cocaine awareness campaign

Probably one of the funniest viral videos I've seen in a while. Obviously not as graphic or in your face as Montana Meth, this campaign takes the humour approach to cocaine use. Cool video paired up with a video intensive website. A must see.

After being sent to clubbing influencers, the campaign launched a prevention website that provides information about the dangers and risks of cocaine use: Talk To FRANK. The website takes us to the darker side of cocaine with our guide Pablo, a dog cocaine mule that has been sliced open by drug traffickers. As you can see, the website doesn’t dance around the issue, but shocks its young target, who are used to realistic and difficult images. The website provides information, advice, telephone numbers, and an instant messaging service. There is also a YouTube channel that collects all the campaign videos.

From Culture Buzz




!UPDATE!
Just got an email from Jess at Rubber Republic giving me a heads up on the new FRANK campaign ahead of its TV launch this week.

As well as illustrating the range of effects cannabis can bring to those who take it, it also highlights the fact that cannabis was reclassified to a Class B drug last month, which many young people may not be aware of.

Thanks for the heads up and good job on keeping tabs on the blog noise on your campaign!